#Branding

Sam Nebel’s Liquid Death Wipes Controversy

The Unexpected Pairing: When Wipes Meet Water When you first hear about collaborations between consumer goods companies, you expect synergy.

Lush Wins Trademark Battle for ‘LushVibe’

Protecting the Vibe: How Lush Secured Its Brand Against Trademark Imitators The world of beauty is a battleground for brand