Posts by Ethan Wright

October Nail Trends: Pattern Play, Chartreuse & Animal Print

As the air turns crisp and the fashion calendar shifts, it’s time to look ahead—and trust me, the forecast isn’t

Queen’s Makeup Artist Kept a Coronation Secret For Life

When you think of regal elegance, you often picture meticulously orchestrated events, but sometimes, the most stunning beauty looks emerge

Bogart Sells Israeli Cosmetics Business for €5.8 Million

A major shift is underway in the international landscape of French beauty and fragrance, as the cosmetics giant Bogart has

Anok Yai’s Met Gala Look, Irish Exits, and Weird Perfume Ritual

Welcome to Beauty’s Night Out, a series dedicated to the need-to-know beauty conversations dominating the nightlife scene. This time around,

e.l.f. invests $50M tariff refund in pricing and marketing

Trade Policy Pays Off: How Cosmetics Giants Are Turning Tariff Refunds into Marketing Power In a move that turns governmental

Kering LVMH set new model protection standards

Luxury Giants Unite: Kering and LVMH Set New Gold Standard for Model Protection In a significant move to redefine working

How to Repair Hair Damage from Pool Chlorine

The Truth About Swimmer’s Hair: Protecting Your Hair from Poolside Damage Spending time in the pool is a quintessential summer

How to Get a Perm

Ever dreamed of waking up to luscious, effortless waves or bouncy curls? For many, the answer lies in the world

Clinton, Abedin, and Couric celebrate friends at Argent

On Wednesday evening, a convergence of fashion, power, and influence took place at Marcel uptown, marking a significant milestone for

Peek Inside the Stylish 2026 Beauty Awards Party

Eight months ago, the world of beauty underwent a rigorous examination. The 2026 Beauty Awards began a marathon of testing,

Unbox Holiday Beauty Advent Calendars

As the holiday season approaches, the excitement is palpable—and it’s not just about twinkling lights and festive cheer. It’s about

Dyson Toothbrush: Is the $500 hype real

The Toothbrush That Went Missing: When High-Tech Dental Dreams Hit a Hiccup In September, the world of oral care was

$100M Sales: Big Mo conquers national retail

Momentous Is Ready to Bring Performance-Driven Supplements to the High Street Momentous has achieved a significant milestone, proving that performance-driven

Birkenstock enters India’s personal care market

A global footwear giant is taking a refreshing step into the realm of personal care, bringing the comfort and care

The 7 Haircuts Stylists Are Obsessed With This Autumn

As the days grow cooler and the promise of autumn settles in, there’s an undeniable shift in beauty routines. Trading

Dry skin fixed my Accutane recovery secret

Acne has been a familiar companion for many, but for some of us, the journey through skin care often involves

Erase Morning Puffiness in 20 Minutes

In the world of high-end skincare, patience is often the price of beauty. We’re told to wait months for retinol

Claudio Antonioli rebuilt Ann Demeulemeester’s cult

The journey from commerce to couture is a story of meticulous passion, and one entrepreneur is currently living proof that

30,000 hours staring at desks

Welcome to my new series, where I spend thirty thousand man-hours trying to find just the right item. I’m apparently