Indie Beauty

Gen Z Scent: Riding Americana Nostalgia with Stetson

A Shot of Nostalgia: How Scent Beauty is Betting on the Enduring Appeal of the American West In a landscape

Alpyn is building a new world not just products

The Call of the Wild: How a Beauty Visionary Found Her Roots in Jackson Hole For many, a career is

CVS Anal Douches: The Future of Butt Care is Here

The Uncomfortable Truth: How Sexual Wellness is Moving into the Mainstream The landscape of sexual wellness is undergoing a fascinating

How Maed Self-Funds Brands When Others Don’t

The Beauty Leap: How Entrepreneurship Became an Olympic Sport For some, launching a business feels like scaling a mountain. For

Men Spritzing Slathering Sculpting Press-On Nails Are Next

The Unexpected Hand of Invention: How Men Shaped the World of Press-On Nails The world of beauty is often portrayed

Target taking beauty upmarket without Ulta Will shoppers follow

Target Bets Big on Beauty: Can the Mass Market Become Prestige? The retail landscape for beauty is constantly shifting, and

Dolly Parton’s Glam Legacy: Real vs Fake Beauty

The Unforgettable Legacy of Dolly Parton The story of Dolly Parton is a tapestry woven with extraordinary talent, enduring charm,

Curology Overhauls Agency for Skin Longevity and Growth

The Evolution of Agency: From Anti-Aging to Longevity Leadership Five years ago, the anti-aging brand Curology launched Agency, setting a

TowerBrook challenges period care market with Rael investment

The period care market is undergoing a fascinating transformation, moving away from standard offerings toward products that prioritize wellness and

Dr Forhair lands at Sephora for K-Beauty haircare

Sephora Embraces the K-Beauty Haircare Revolution The global beauty landscape is continuously being reshaped by the explosive popularity of Korean

How Andy Dunn is helping men shop for personal care

Hale: The Men’s Personal Care Revolution is Ready to Scale The men’s personal care landscape is undergoing a fascinating shift,

Tariffs erode American beauty market share

The Tariff Paradox: When Policy Meets the Market Reality When President Donald Trump initiated his sweeping tariff regime on April

CAVU Consumer Partners leads $11M Dolce Glow Series A

Dolce Glow Secures $11 Million in Series A Funding In the highly competitive world of beauty and self-care, some brands

Olive Young Festa explodes with 100K K-Beauty fans

The K-Beauty Wave: How Innovation is Redefining the American Beauty Market The explosive growth of K-Beauty in the United States

Walmart Launch Drives Cure to 27,000 Retail Doors

The Thirst for Hydration: How Cure is Catching the Retail Wave The pursuit of proper hydration seems to be an

Nail Care: Unlock Your Sticking Power

The Nail Revolution: How a Beauty Category Stopped Being an Afterthought For decades, the nail industry existed on the periphery

Ogee Crossed hits 9 figures then enters Sephora

How Direct-to-Consumer Power Launched a Beauty Empire Before Ogee became a sought-after name in the beauty world, the brand wasn’t

Founders search social media for buyers on struggling brands

The New Business Frontier: When Private Talks Go Public Social media has fundamentally reshaped the landscape of entrepreneurship. Conversations that

Ulta Beauty adds Potion Studio to textured haircare

The Potion Studio Joins Ulta Beauty, Expanding the Textured Haircare Landscape The realm of beauty retail just got a little

Same Manufacturer Same Beauty Products

The world of high-end beauty is buzzing with a fascinating, and sometimes confusing, discussion about where and how our favorite

Beacon Awards Testimonials Open for Beauty Subscribers

The Power of Community: Shaping the Future of the Beacon Awards The world of beauty is constantly evolving, driven by

Fashion Fair exits Sephora Plays a Longer Game

Not every throwback has a triumphant comeback, at least not right away. When fashion and beauty history is involved, a

Two Fashion Insiders Make Kids’ SPF a Chic Daily Essential

Oovii is Redefining Sunscreen: Turning SPF into a Daily Routine for Kids A new wave of innovation is sweeping through

Lindsay Lohan’s Beauty Debut with Linlo Beauty

Lindsay Lohan Brings Global Expertise to Launch Her Beauty Empire The glittering world of celebrity is constantly evolving, and lately,

Discover 7 Key Business Trends from Cosmoprof North America

Stepping inside the Mandalay Bay Convention Center in Las Vegas during Cosmoprof North America is less a convention and more