Indie Beauty

New Prestige Makeup for Pimple-Prone Skin by Omora

The world of beauty is buzzing with opportunity, and for some innovators, that buzz translates into moments of thrilling uncertainty.

Beauty DTC Tech Stack Gets Leaner and Smarter

The AI Revolution is Streamlining Beauty’s E-commerce Future Just a few years ago, launching a sophisticated direct-to-consumer (DTC) beauty business

Skinfix brings sensitive skin playbook to Ulta nationwide

Skinfix Expands Its Sensitive Skin Revolution with a Major Move to Ulta Beauty A celebrated skincare brand is taking a

Hit 20M VI Peel Treatments without outside capital

In a skincare landscape often defined by intense pressure for institutional cash infusions and a relentless race toward a billion-dollar

Deau Skin bets consumers are ready to graduate from K-Beauty

The Art of Restraint: Why Quality Over Hype is the Next Skincare Revolution In the competitive landscape of American beauty,

Sam Nebel’s Liquid Death Wipes Controversy

The Unexpected Pairing: When Wipes Meet Water When you first hear about collaborations between consumer goods companies, you expect synergy.

Wizard Wellness lands in 3,100 Walmart CVS doors

Breathing New Life into Drugstore Aisles for Allergy Relief As the crisp air of fall rolls in and allergy season

Beacon Awards are back and bigger than ever for 2026

The Beacon Awards: Shining a Light on Beauty and Wellness Innovation The world of beauty and personal care is buzzing

Clean Your Dirty Face: Image Studios Launches Beauty Platform

The beauty and wellness industry is buzzing with new strategies for growth, and one move is setting a high bar

Virtue Labs, Nasdaq Plans, and Indie Beauty Trends

The Price of Promises: Skincare Sale Sparks Legal Battle The world of beauty and skincare is often filled with glittering

Beauty Dupe Economy Hits New Stage

The Beauty Dupe Revolution: A New Phase in a Love-Hate Relationship The world of beauty has long been defined by

Beauty & Wellness Wins: Investing in the AI Revolution

Artificial intelligence is no longer a futuristic concept; it is an omnipresent force reshaping the fabric of modern life. While

Grüns’ 3:1 LTV:CAC Ratio to a $1.2B Exit

The Sweet Secret Behind the Billion-Dollar Exit Behind every multi-billion dollar exit often lies more than just a great product;

POV Beauty’s Sephora Debut Stress-Tests the TikTok Beauty Boom

The Beauty Empire: How POV Beauty is Stress-Testing the Retail World The meteoric rise of beauty influencers has undeniably crowned

Beauty Founders Debt Tradeoffs They Must Weigh

In the highly competitive world of beauty, where creative vision often dictates success, the conversation frequently centers on raising equity.

Execs launch Relab to stop psoriasis flare-ups

Beyond the Surface: Biotechnology Takes on Stigmatized Skin Conditions The world of skincare is undergoing a fascinating transformation. What was

Auric Makeup Brand Shuts Down

The End of an Era: Lessons from Auric Cosmetics In the dynamic world of beauty and influence, some chapters come

Sephora expands K-Beauty with sustainable Yepoda

The Journey from Fad to Foundation: How a K-Beauty Duo Redefined European Beauty In an era where beauty trends come

How stylists scale hair growth with natural scalp care

From the Chair to the Conscious Choice: How Aware Hair Is Redefining Scalp Care The journey of Aware Hair is

What if TSG is doing more than just buying beauty brands

The Hidden Hand in Beauty: Unpacking the TSG Phenomenon In the crowded world of consumer trends, there are always patterns

TSG extends winning streak with Saltair acquisition

A Major Beauty Exit: How Strategic Investment is Reshaping the Market The world of beauty brand building is buzzing with