Indie Beauty

Jolie, Megababe & more win 2026 Beacon Awards

A Celebration of Brilliance: The Beacon Awards Shine a Light on Beauty Industry Innovation The world of beauty is buzzing

Bobbi Brown: Building the iconic Jones Road brand strategy

The Art of Control: How Bobbi Brown Mastered the Retail Game In the world of beauty, where innovation and aesthetics

Retailers share their brand favorites from BITE

The Search for the Perfect Formula: Retailers Seek Efficacy and Experience at BITE The quest for the next big thing

Stride Consumer Partners closes $550M fund for consumer deals

Stride Consumer Partners Secures $550 Million for Next Wave of Beauty Innovation The investment world of beauty and wellness is

Scarlett Johansson’s Skincare Brand The Outset Shuts Down

The Fading Glow: When Celebrity Status Doesn’t Guarantee Beauty Longevity In the ever-evolving landscape of beauty and skincare, the reality

Tiny Health gets $33M to standardize microbiome testing

From Colicky Baby Concerns to a $33 Million Health Revolution The journey of Tiny Health is a compelling example of

$5M raised: Aïza Parent Amaani scales Middle Eastern beauty brand

Aïza Parent Amaani Secures $5 Million to Scale Middle Eastern Beauty Empire The dream of taking a rich, cultural beauty

How eye-patch grinder packaging spread everywhere

The Packaging Revolution: How a Grinder Format is Twisting the Skincare Industry Get ready to rethink your routine. The world

Daniel Kiyoi doesn’t want to cancel Yise he wants brands to think about inspiration

Beyond the Bottle: How Heritage Shapes the Beauty of Nocturnal In the world of luxury skincare, true innovation often lies

Sarelly Projects $15M Sales From Mexico To The World

From the hallowed halls of global luxury, a remarkable shift in perspective began for Rémi Martini. Born in France and

Sweet Bee Organics bootstraps to $32M in sales

The journey from crafting homemade goods for family to building a multi-million dollar global enterprise is a testament to vision,

Watch 10 Beauty Sellers Dominate TikTok Shop Live

The $83 Million Glow: How TikTok Has Reshaped the Global Beauty Market The digital marketplace is no longer just a

Ayna: Your One-Stop Shop for Women’s Wellness

Ayna: Redefining the Wellness Shopping Experience In the world of women’s wellness, the journey from curiosity to purchase has often

Beauty’s next edge is connected intelligence not more tools

The Scattered Search for Beauty: Why Siloed Technology is Holding Back the Next Revolution For much of the last decade,

First Look 3 Scalp Care Brands

The Hidden Frontier: Where Beauty Innovation is Truly Emerging In the fast-paced world of beauty, true innovation rarely comes from

LeNose Gives $10 Hand Soap The Luxury Treatment

The $10 Revolution: How LeNose Is Redefining Luxury Hand Soap The conversation around luxury beauty is undergoing a seismic shift,

Unilever Ventures Backs Anti-Gray Hair Longevity with Series A

Beyond the Color: How Venture Capital is Betting on Preventing Gray Hair For many Americans, the story of aging often

Preview 4 Skincare Brands for the Midlife Market

The Future of Beauty is Happening in Manhattan Get ready, beauty enthusiasts! This Thursday, Manhattan’s Metropolitan Pavilion is set to

Bird&Be raises $13M for its ‘Both Partners’ strategy

Bird&Be Secures $13 Million to Accelerate Fertility Wellness Innovation The landscape of fertility wellness is evolving, and brands that prioritize

Maude expands as sexual wellness heats up

Maude Captures the Wave: Sexual Wellness Brands Fuel Massive Retail Expansion The sexual wellness market is experiencing a significant surge,

Half of Skincare Brands Make Unverified Claims

The Science of Skincare: Where Marketing Meets Reality In the booming world of skincare, where consumer confidence is built on

Everist sales soar past $10M in scalp care boom

The Scalp Revolution: How Eco-Conscious Beauty is Tapping into a Massive Market While the buzz around scalp health is hardly

Makeup is a product Undew thinks stain removal is too

The Stain Solution: When Beauty Meets Laundry Ever faced that frustrating moment when you realize that getting foundation on a

Fara Homidi funding brand closures and Sephora beauty trends

Fara Homidi Beauty Hits New Milestones in Indie Beauty Boom The world of independent beauty is buzzing, and one name

Katia Beauchamp built Birchbox for the Prove It Economy

The Nails and the New Economy: Katia Beauchamp’s Journey from Subscription to Self-Proof When we think of the modern beauty