Posts by Ethan Wright
Achieve Tenniscore Beauty with Highlighters & Headbands
When Challengers ignited a passion for tennis in 2023, it sparked more than just a sporting craze—it ushered in a
Silk vs Bamboo Bedding Showdown
If you are seeking bedding that transforms your sleep from mundane to magical—one that nurtures your skin, eases hair woes,
Step-by-Step Guide to Deep Conditioning with Hair Masks
Dealing with frizz, dryness, and those unruly locks can feel like an endless struggle. If you’re looking for a serious
These 9 Lip Liners Are Dark Skin Approved and Feel Amazing
Lip liners have always been my go-to tool for adding dimension and definition to my look—a habit that stretches back
Boost post-treatment beauty with PDRN Collagen
After the glow of a professional beauty treatment fades, many consumers wonder how to maintain that refreshed radiance at home.
Tate McRae nails the trendiest French manicure style
(Image credit: @nailsxanalysse) The French manicure is more than just a nail design; it’s a timeless statement. It has cemented
International Expansion Accelerates Hims & Hers 38% Revenue Surge
Hims & Hers Health is not just growing; it’s expanding at warp speed, demonstrating that the appetite for accessible health
Keep My Slick-Backs Perfect: Must-Have Products
This text provides a guide on styling the edges of hair and using various products for achieving a polished look,
DSM-Firmenich Settles Fragrance Antitrust Case for $33 Million
The high-stakes world of fragrance ingredients just witnessed a major legal resolution, settling long-standing allegations of price fixing within one
Eurazeo invests €410M in Aroma-Zone expansion
The journey of a beloved direct-to-consumer beauty brand is about to get a major international upgrade. The French natural beauty
I had my piles banded so you don’t have to
It is often said that discussing certain aspects of health requires a delicate touch, but when it comes to hemorrhoids,
Vittoria Ceretti’s Wellness Ritual for Beauty and Music
Vittoria Ceretti is the epitome of high fashion—a name synonymous with runway dominance and an enviable career spanning over four
Ribbon highlights: The secret to expensive-looking summer hair
As the sun shines brighter and summer settles in, hair trends are evolving from carefree beach vibes to intentional, polished
Mixed Metal Manicure Nail Looks This Week
If this week’s best nail looks had a dress code, it would undeniably be to accessorize heavily. Gold and silver
Summer Fridays Body Care Drop Under $40
Summer Fridays is not just expanding its product line; it is redefining the rules of body care. This celebrated brand
Reflection of the Newborn
Carlota Guerrero is taking the world of high fashion and consumerism and turning it into a profound exploration of identity,
Strong sales boost for Chanel Beauty H1
Chanel Beauty Holds the Line: Prestige Demand Fuels Luxury Growth In a global luxury landscape often defined by cautious consumer
POV Beauty’s Sephora Debut Stress-Tests the TikTok Beauty Boom
The Beauty Empire: How POV Beauty is Stress-Testing the Retail World The meteoric rise of beauty influencers has undeniably crowned
Henna Hair Dye Benefits Risks and Plant Alternatives
For centuries, the secrets to beautiful hair have been woven into nature. Henna hair dye stands as a magnificent testament
Brazil cuts red tape for K-Beauty expansion
Brazil Unlocks K-Beauty Expansion, Paving Way for Latin American Beauty Boom The trajectory of Korean beauty products into the massive
Auric Makeup Brand Shuts Down
The End of an Era: Lessons from Auric Cosmetics In the dynamic world of beauty and influence, some chapters come
I almost chopped my hair then this product reversed the damage
The journey through life often brings unexpected changes, and for many, perhaps nothing is more noticeable than the transformation of
10 Body Acne Products for Chest Back Butt & All Hot Spots
Summer is officially in full swing—think sunshine, swimming, and endless fun. But while we’re chasing those carefree vibes, there’s a
Fade Pigmentation 10 Proven Spot Treatments
We’ve all been there: staring into the mirror and noticing those familiar age spots. While they might feel like a
Brow Gels Look Better Than Pencil for Truly Natural Brows
The Brow Hack: How Minimalist Gel Gels Are Revolutionizing Effortless Beauty For many beauty enthusiasts, achieving that coveted “no-makeup” makeup