Posts by Ethan Wright
Athleisure ends performance takes over
The New Era of Performance: How Women Are Redefining Fitness and Beauty Seven years ago, the conversation around wellness often
Milky Matcha Nail Colour Is This Season’s Must-Have
Nail trends are constantly evolving, and sometimes, a single manicure can completely derail your usual aesthetic. While I generally gravitate
Sephora Advent Calendar 2026 Contents Price & Where to Buy
The countdown has officially begun for one of the most anticipated beauty rituals of the year: the arrival of the
Autumn’s biggest hair colour trends experts confirm
As the air turns crisp and the leaves begin their magnificent transformation, it’s time to face the fashion reckoning: hair
La Mer Concentrate 2026 Formula: Is It Worth It
In the world of luxury skincare, La Mer continues its pursuit of unparalleled excellence, and their latest innovation in the
Ultimate Summer to Autumn Beauty Reset from Experts
As the summer sun finally gives way to autumn, do you also find yourself feeling a little frazzled? Whether it’s
Stylish people swap summer perfumes for this autumn scent
September signals more than just changing leaves; it’s the perfect time for a total sensory refresh. As the world settles
Fation Safe Pregnancy Products
Navigating the world of beauty during pregnancy can feel like an elaborate puzzle. Amidst the endless marketing and ingredient lists,
Strengthen Your Hair Protein vs Bond Repair Shampoo Guide
If your hair snaps when you brush it, feels rough after a color session, or looks frayed from heat styling,
6 Chic September Nail Colors to Try
September arrives as the ultimate in-between month, a delicate transition where the lingering warmth of summer gracefully gives way to
Beauty drives profit for Victoria Beckham Holdings
A long chapter of financial struggle has closed for Victoria Beckham Holdings, as the group announces a significant shift, achieving
Street Talk 2026: Dry Skin Sun Care
Sun protection is often presented as a monolithic necessity, but for many, the reality is far more nuanced. It’s a
7 Brown Lip Gloss Formulas I Always Carry
Lip gloss has long been a beloved staple in beauty routines, evolving from super-glittery, sticky formulas of the past to
Expert Picks: 6 Nail Trends for Autumn
As the air turns crisp and the leaves begin their annual transformation, there’s no better time to refresh our aesthetic.
Hailey Bieber’s lip liner Kylie Jenner loves
The world of beauty is constantly buzzing with new innovations, and when a major trend emerges, it often sparks a
Choose the Best Hair Mask for Damaged Hair
The Great Hair Mask Debate: Stop Chasing Protein and Start Seeking Moisture When searching for the best hair mask for
Zombie Cream gives me the glowiest skin
Have you ever heard the buzz about K-beauty and the idea that your skin harbors little, damaged cells that are
10 Days Chip-Free Manicure with this Polish
Tired of the commitment of gel manicures but craving that high-gloss, plumped finish? If you’re looking for a long-lasting, stunning
INKEY List Bio-Active Ceramide Neck Stick Review
The Secret to Smooth Skin: Unlocking the Magic of the INKEY List Neck Stick Tired of the daily concerns about
Maya Dukes joins Macy’s as SVP Creative and Production
Macy’s Unveils Creative Vision with New Executive Leadership As Macy’s embarks on its Bold New Chapter strategy, the department store
Target launches global beauty studio with 90 brands
Target is shaking up the beauty landscape with the launch of Target Beauty Studio, a groundbreaking new specialty beauty concept
Autumn Skincare and Makeup Refresh
The Autumn Skin Awakening: Why Your Beauty Routine Needs a Seasonal Refresh There is a distinct shift in the air
Erase Lip Lines Instantly with Metacine LipLift
As a beauty editor, I’ve certainly dipped my toes into the world of high-end skincare, embracing the buzz around ingredients
Leave-In vs Rinse-Out Conditioner for Damaged Hair Which Wins
Does your hair feel like it’s constantly asking for attention? If you’ve ever experienced dry ends, persistent frizz, or tangles
Leave-In vs Rinse-Out for Fine Hair: How to Apply and Avoid Buildup
If your hair looks fantastic on wash day but collapses by dinnertime, the issue probably isn’t your conditioner—it’s the application.