Hailey Bieber’s lip liner Kylie Jenner loves

The world of beauty is constantly buzzing with new innovations, and when a major trend emerges, it often sparks a cascade of inspiration. This is the case with Rhode, whose Peptide Lip Shape launched in January 2025, quickly becoming a must-have staple for beauty enthusiasts.

As the founder of Rhode, Hailey Bieber naturally found herself at the forefront of this movement, sharing her love for the product in countless tutorials and GRWM videos. Her use of Rhode products has set a high bar for clean, nourishing, and effortlessly chic lip looks.

But in the fascinating ecosystem of beauty friendships, it’s not just about personal preferences; it’s about mutual support. Lately, observers have noticed a delightful crossover happening, as Bieber has begun incorporating products from her friend and fellow beauty mogul, Kylie Cosmetics, into her routine.

Specifically, a certain lip liner from Kylie Cosmetics has become a favorite accessory. Far from being a simple product swap, this lip liner offers a unique textural experience that perfectly complements the curated aesthetic she’s cultivating. We see her incorporating it in high-energy settings, from glamorous events like Coachella to casual, relatable routines shared on platforms like TikTok.

The product in focus is the Kylie Cosmetics Precision Pout Lip Liner in the Comes Naturally shade. This lip liner is designed to sculpt and define the lips, offering a waxy texture that ensures long-lasting wear without the need for excessive touch-ups. The brand promises smudge- and feather-proof results, making application both effortless and precise.

What makes this pairing so compelling is the visual harmony. While the shades are distinct, the soft mauve tone of the lip liner beautifully echoes the look of Rhode’s Peptide Lip Shape in Press, creating a cohesive and highly polished lip look.

For those looking to achieve that perfectly defined, fuller-looking pout, the lip liner is paired perfectly with a simple tool: the Pencil Sharpener. This simple accessory allows for pinpoint accuracy, turning the lip liner into an essential sculpting tool.

Ultimately, the story of these product pairings speaks volumes about the modern beauty landscape: it’s a space where trends mix, friendships inspire, and the goal is always to achieve that perfect, effortlessly glamorous finish.

By Ethan Wright