Target launches global beauty studio with 90 brands
Target is shaking up the beauty landscape with the launch of Target Beauty Studio, a groundbreaking new specialty beauty concept designed to bring prestige and global innovation directly into the heart of the store.
This ambitious initiative is not just a new section; it is a total transformation of the beauty shopping experience. The Studio will feature an expansive selection of more than 1,600 products sourced from 90 prestigious, emerging, and global brands, making high-end beauty accessible and exciting for every shopper.
The rollout begins on September 10th, opening across more than 600 US stores and the Target.com website. This massive expansion signals Target’s serious commitment to establishing beauty as a major growth category within its retail footprint.
The curated collection spans an incredible range of necessities, including skincare, makeup, hair care, fragrance, sun care, and nails. Shoppers can explore incredible names like First Aid Beauty, Sunday Riley, Briogeo, Nioxin, Amuse, Kaja, Rom&nd, and Tan-Luxe, all under one roof.
But the experience goes far beyond simply stocking products. Target Beauty Studio is designed to be an immersive destination. Customers will benefit from a specialty-level presentation, expert guidance from dedicated Beauty Advisors, hands-on product testing, and exciting rotating features on the latest brand and beauty trends.
The Studio maximizes discovery by offering smaller formats, exclusive minis, and special offers available only through Target Circle, creating personalized shopping opportunities that cater to both new and loyal beauty enthusiasts.
This move reflects a clear strategic aim: to leverage an upgraded in-store experience and a broader, more curated assortment to compete directly for specialty beauty spend. Target is not just selling products; it is building a destination where beauty innovation meets everyday retail.
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