Kering LVMH set new model protection standards
Luxury Giants Unite: Kering and LVMH Set New Gold Standard for Model Protection
In a significant move to redefine working conditions within the high-fashion world, Kering and LVMH have joined forces to strengthen their joint charter, setting a powerful new benchmark for how models are treated across the luxury industry.
This updated framework moves beyond previous guidelines, establishing stricter protections against harassment and abuse, alongside robust new requirements focused on age, inclusion, and overall workplace safety. It’s a bold commitment to ensuring that the artistry of fashion is matched by the dignity of those who bring it to life.
The changes built upon the 2017 foundation, setting clear, enforceable standards for the future. A key focus is the age of representation: the groups have established a minimum age of 18 for models in fashion shows and photo shoots. This decision extends Kering’s existing policy while raising LVMH’s previous minimum age from 16.
Beyond age requirements, the revised charter introduces a zero-tolerance policy for any form of harassment, abuse, or violence. To support this commitment, the new framework mandates comprehensive awareness initiatives, enhanced monitoring systems, and confidential reporting procedures to ensure issues are addressed swiftly and discreetly.
Safety is paramount, and the charter introduces specific safeguards for sensitive situations, including nudity or partial nudity. These protocols require prior formal consent, the allocation of dedicated spaces, and strict rules preventing models from being left alone with production staff, ensuring all interactions are professional and respectful.
Furthermore, the charter actively reinforces principles of inclusion and non-discrimination, ensuring that casting and working environments are free from bias, fostering a more equitable landscape for talent.
To ensure these essential standards are integrated smoothly, the new requirements will officially take effect starting with Paris Fashion Week in 2027. This timeline gives industry players ample time to implement these vital changes thoughtfully and effectively.
Ultimately, this strengthening of the charter places a greater responsibility on every entity—from brands and agencies to casting directors and production teams—to safeguard their talent and maintain consistent, ethical working practices. It signals a powerful shift toward accountability, ensuring that the dream of fashion is built on a foundation of respect and unwavering safety.
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