Posts by Liam Brooks

6 Beauty Trends Taking Over Autumn/Winter 2026

As the world stretches into the cooler air and the great British weather settles back into its usual rhythm, there’s

Azelaic Acid and Retinol Combo Dermatologists Reveal the Secret

The Skincare Duo: How Azelaic Acid and Retinol Can Transform Your Acne-Prone Skin Navigating the world of acne and uneven

How Maed Self-Funds Brands When Others Don’t

The Beauty Leap: How Entrepreneurship Became an Olympic Sport For some, launching a business feels like scaling a mountain. For

India launches antitrust probe into fragrance giants

India’s Fragrance Giants Face Scrutiny Over Alleged Price Collusion The world’s largest fragrance suppliers are now at the center of

APS Innovation acquires Cosmetics Automation maker Irae for 24.5 Billion

A New Era for BeautyTech: How a Mega-Deal is Reshaping Cosmetics Manufacturing The world of cosmetics manufacturing is undergoing a

Olaplex sulfate-free shampoo: what it does for cleansing

We are constantly bombarded with headlines about hair care, and one of the most persistent buzzwords lately is sulfate-free. Does

Effortless Makeup Removal with 7 Micellar Waters

The Art of the Aftermath: Why Micellar Water is Your New Makeup Mantra We all have a ritual. Whether it’s

Exfoliate for Glowing Skin Acid Guide

The Acid Truth: Decoding Your Skincare Routine Without the Headache Staring at a skincare shelf and seeing a lineup of

My 17-Year Laser Hair Removal Review Tria vs the Best Device

The quest for effective at-home solutions often begins with personal experience. For one individual, this journey started nearly two decades

Ulta Beauty brings PacSun CEO to its Board

Bringing Retail Expertise to the Beauty Boardroom: Ulta Beauty Appoints PacSun CEO to Board In a strategic move designed to

Alex Cooper shuts down Unwell beverage line after Nestlé deal

The Sweet and Bitter Truth of Unwell Beverage Co.‘s End The buzz surrounding creator-led ventures often promises a future brimming

Court ends de minimis tariff exemption

The Tariff Tussle: Court Ruling Keeps the Door Open for Low-Value Goods A significant decision from the US Court of

Two Fashion Insiders Make Kids’ SPF a Chic Daily Essential

Oovii is Redefining Sunscreen: Turning SPF into a Daily Routine for Kids A new wave of innovation is sweeping through

Kenneth Benaim Campbell named Oriflame CEO

Oriflame is embarking on an exciting new chapter in its journey, bringing on a global heavyweight to steer the company

Celeb Expert Reveals 9 Short Nail Trends You Must Try Now

Beauty trends are always sprinting, but when it comes to nails, the cycle is even more dizzying. While hair colors

Dye Showdown Semi-Permanent vs Permanent vs Toner

Changing your hair color feels like an exciting adventure, but navigating the world of dyes can quickly become a confusing

Iconic French Perfume is about to be everywhere

When we talk about iconic fragrances, a name immediately leaps to mind: Dior’s Miss Dior. Launched back in 1947, this

Dior Fall Makeup Sneak Peek Whimsical Collection

Fashion and beauty have long thrived on a delicate balance between sophistication and whimsy, but at Dior, this duality isn’t

Heatwave fuels demand for cooling beauty products

Japan is facing a new reality: record-breaking temperatures exceeding 40°C are no longer just a seasonal inconvenience; they are a

Wildest Nail Looks of the Week

Forget subtle. This week’s nail trends are less about quiet elegance and more about a glorious, unapologetic dive into the

Puig Sees Strong Growth as Premium Beauty Market Expands

Puig Outshines the Market with Robust First-Half 2026 Performance In a demonstration of strategic brilliance and market agility, Puig has