Posts by Liam Brooks

Clean Girl Goes Villain This Fall

Fashion Month shows often set the runway, but sometimes the most captivating trends emerge from the makeup palettes and beauty

Pedicure Shades for an Open-Toe Moment on Your Boots

Don’t let the season fool you. While the focus shifts to heavy boots and cozy sweaters, the perfect fall pedicure

Poco Beauty Foundation SPF50 Visual Review

In the quest for flawless, effortless beauty, finding the perfect foundation can feel like searching for a mythical unicorn. Most

French Braid: How to make it Autumn’s biggest hairstyle trend

The world of beauty is constantly evolving, but some styles possess a timeless quality that refuses to fade. Right now,

Joonbyrd Mood Jelly Solid Perfumes for Peace & Confidence

In the ever-evolving world of self-care, the boundaries between skincare, fragrance, and personal wellness are rapidly blurring. A new trend

5 Beauty Brands Editors Say We’ll Buy for the Next 20 Years

The Beauty Experts Weigh In: Which Five Brands Will Define the Next Two Decades? Testing makeup and skincare for a

Why Your Hair Has Different Textures

Taming the Chaos: Understanding the Magic of Multitextured Hair Ever looked at your hair and wondered why it behaves so

Hello Sunday’s shocking departure from Sephora US

The Unsexy Truth Behind the Beauty Hype In the glittering world of beauty, building a brand often feels like a

Recommended serum for results 20% off now

If you’re searching for a retinol serum that truly delivers, you’ve stumbled upon a modern beauty icon: the Medik8 Crystal

Who wins the British beauty contest

The Beauty Battle for Britain: A Race to Scale The UK beauty retail landscape is currently a high-stakes arena, marked

Frosted Lips Are Back

There’s nothing quite like a dose of nostalgia, especially when it involves the magic of the 1990s and early 2000s

Amorepacific India launches premium Laneige Sulwhasoo division

Amorepacific India is shaking up the premium beauty landscape by announcing a significant restructuring aimed at accelerating growth in the

L’Oréal explores options for US talc liability

The beauty industry, long known for its glamour and innovation, is now grappling with a complex reality: navigating massive legal

Street Talk Maximalist Grunge Make-Up Aesthetic Episode Two

Meet Kai, a makeup enthusiast who proves that true beauty creativity doesn’t require a hefty price tag. While many follow

AI Flat-Iron Learns Your Hair Texture in 40 Days

We are all bombarded with the idea that artificial intelligence is the future, often packaged as a shiny marketing buzzword.

Americans in Paris at the Fashion Fund Celebration

Paris is buzzing with fashion and history, and this week, a spectacular gathering brought together high style, art, and history

September Beauty Launches Signal Cozy Season

This article is a curated roundup of beauty and fragrance recommendations from Marie Claire, featuring products across skincare, body care,

Dakota Johnson and Alexander Skarsgård Enter Hotel Room Smell Revealed

When a fragrance launch marries high fashion with Hollywood royalty, it’s not just a product release—it’s an event. This was

6 New Nail Colour Trends for October: Terracotta & Plum

While fashion runways and celebrity styles constantly set the global beauty agenda, there is a unique, intimate world that dictates

Jake Shane Fuels Dolce Glow With First Brand Investment

From Client to Co-Owner: How a Beauty Mogul Built an Empire In the world of beauty entrepreneurship, connections often form

Kao names Laura Hogan CMO of Molton Brown

A significant move in the luxury beauty world has just reshaped the trajectory of Molton Brown, as Kao has appointed

Inside Dolly Parton’s new Nashville museum

Step into a world painted in sunshine, sparkle, and unforgettable memories at Dolly’s Life of Many Colors Museum, nestled high

This LED mask launch completely swayed me

The world of skincare is constantly evolving, and for those seeking truly transformative results, light is the key. While at-home