Posts by Mason Carter
5 Fall Beauty Brands That Transform Your Routine
There is something magical about the seasonal shift. As the crisp chill settles in, we embrace the transition from the
My Home Style: Lights, Books, and Skincare Secrets
August flew by in a whirlwind of deadlines and brutal heatwaves, leaving behind a feeling that life should have been
5 Drugstore Lip Liners Rival Designer Formulas Under $10
When it comes to lip color, many of us adore the idea of a beautiful lip combination, but the real
NYC Beauty Haul If I Had US Open Tickets
I’ve always harbored a secret dream: sitting courtside at the US Open, soaking up the sun in Arthur Ashe Stadium,
Stunning Haircuts for Thin Hair Top Stylists Agree
Fashion runways and red carpets are always buzzing, but perhaps no trend is as captivating as the art of hair.
Sun Care for Acne Prone Skin Types Street Talk
Meet Ida, a consumer navigating the often-tricky world of balancing skincare, especially when dealing with skin that presents a mix
Autumn’s first trending manicure is here and super chic
As the lingering heat of summer finally gives way to crisp autumn air, it’s time to refresh our style—and that
Butterflies, Zebra & Pumpkin Spice Nail Looks
There is a peculiar, delightful tension that exists in the late summer months: the desire to squeeze every last drop
These $50 bodycare staples smell like a spa
The $50 Spa Moment: How Beiin Redefined Luxury Bodycare There is something truly restorative about a nightly ritual—a chance to
Root Touch-Up: Skip Salon Appointments
If you frequently experiment with hair color, you know the feeling: you just nailed the perfect blowout, only to watch
PROYA expands into US prestige skincare with Ulta Beauty
PROYA Joins Ulta Beauty, Bringing Science-Led Chinese Skincare to the US Market A significant shift is underway in the global
Ridinger proposed as DSM-Firmenich Chairman amid Leysen’s retirement
New Chapter for DSM-Firmenich: Board Seeks Next Chapter in Leadership As major corporate entities navigate the complexities of growth and
Beauty creator launches collagen snack brand Mimitime
The beauty world is undergoing a fascinating evolution, moving beyond topical creams and serums into a realm where wellness and
Transform your hair Shape Set Spray
Hair Spray Got an Upgrade: Introducing Shape Set™ Spray If you’ve ever battled the tyranny of traditional hairspray, you know
France court blocks social media ban for teens
The debate over setting boundaries for children online just took a major turn in France, as the Constitutional Council stepped
Henkel Recalls Schwarzkopf Osis Grip Over Packaging Risk
Safety First: Henkel Recalls Hair Care Product Over Packaging Risk In a move prioritizing consumer safety, Henkel has initiated a
Unlock the Power of Investing in India
India is rapidly transforming from an emerging market into a central pillar of the global beauty industry’s growth strategy. Fueled
40 Days of Fragrance Did It Improve My Sleep
I spent years as a beauty editor, meaning my job often involved trying out and documenting everything from eye creams
Hairstylist Secrets for Shiny Liquid Hair by September
We all have that dream: hair so intensely shiny, so effortlessly smooth, it looks perpetually wet, like a glistening waterfall
Top Manicurist Reveals 6 Nail Trends That Will Always Be In Style
While the world of nail art is a ceaseless parade of fleeting trends—from milky nails to intricate nail art—some looks
Kleenex turns tissue into beauty with skin-specific innovation
Kleenex Steps Into Beauty: The Tissue Revolution is Here For decades, Kleenex has been a familiar presence in our homes,
Beauty DTC Tech Stack Gets Leaner and Smarter
The AI Revolution is Streamlining Beauty’s E-commerce Future Just a few years ago, launching a sophisticated direct-to-consumer (DTC) beauty business
50 Perfumes? I only use these $28 Hair & Body Mists
As a beauty editor and devoted scent collector, I navigate a world saturated with fragrance. My vanity boasts over fifty
Bye Bronzer Hello Sun-Kissed Skin
The Secret to a Sun-Kissed Glow: Why Water Bronzers Are the Ultimate Beauty Hack Finding the perfect bronzer can feel
Blonde Highlights for Autumn Hair Color Trends
As the days grow shorter and the air turns crisp, there’s an undeniable shift in style that signals the arrival