Posts by Mason Carter
Former assistant fights the intimidation of hair extensions
For nearly two decades, the hair extension industry has wrestled with a fundamental tension: the promise of beautiful, voluminous hair
The only shampoo I use for gray hair since my 20s
The Silver Lining: Navigating the Art of Gray Hair Care There is a certain undeniable glamour to silver hair. Whether
Fall Color Trend for Your Hot Manicure
Fashion is in full bloom, and if you’re looking for the perfect palette to transition into the cozy season, look
Clean Girl Skin Aesthetic Make Up Secrets
The beauty world is currently captivated by the Clean Girl aesthetic—a look that champions natural definition, polished skin, and routines
Stunning Dark Purple Autumn Nail Designs
As the summer heat begins to soften and the air carries that crisp autumnal scent, style inevitably shifts. While we
Bluemercury appoints new Head of Merchandising
A New Era of Luxury Merchandising at Bluemercury The luxury beauty retail landscape is buzzing with a significant appointment, as
Unleash confidence with New Wave’s latest perfume launch
The world of fragrance has been dramatically reshaped by a shift toward complex, resonant scents, and two years ago, Merit
Miami to Milan: Alix Earle’s Aesthetic Glow Up & Amazon Buys
Alix Earle pictured in Milan, Italy for Milan Fashion Week Alix Earle is more than just a social media sensation;
Stunning Winter Hair Colors and Care Guide
Embrace the Chill: Your Guide to Stunning Winter Hair Colors and Care As the days grow shorter and the air
Travel Haircare Kits for On-the-Go Beauty
The ultimate travel dilemma often involves more than just packing outfits; it involves protecting your hair. When you plan a
Hair Mask vs Conditioner The Difference
The Great Hair Hydration Debate: Conditioner vs. Hair Mask When it comes to achieving truly healthy, vibrant hair, hydration is
Pride and Prejudice: Elizabeth Bennet is the Miu Miu Girl
When you look at a beauty icon, you often see flawless aesthetics, but the true magic lies in the rituals
Sharvari lights up H&M Beauty as India’s first ambassador
A major fashion retailer is making a bold move into the highly competitive beauty arena in India, pairing its established
Experts Reveal 6 Must-Try Pedicure Shades Now
As the air turns crisp and the leaves begin their spectacular transition, it’s time to talk about the ultimate seasonal
Why Your Beauty Routine Feels Off During Venus Retrograde
When you see the word retrograde in the celestial news, your instinct might be to sprint for the hills. But
Global Cosmetics Weekly Review and Trends October 2026
The global cosmetics and personal care landscape is currently buzzing with activity. This week has been a masterclass in balancing
Smoky perfumes from plumes to vanilla for compliments this fall
The world of fragrance is a beautiful labyrinth of scent, where the definition of “beautiful” is entirely personal. One person
Kiehl opens European flagship on Carnaby Street
The world of luxury skincare just got a major upgrade. L’Oréal-owned Kiehl’s has unveiled a spectacular new European flagship, transforming
Walgreens owner nears $9B sale of Boots
The retail landscape is currently buzzing with high-stakes corporate maneuvers, and one of the most intriguing deals unfolding involves the
NYC apartment glow up with small home upgrades
Finding a home in New York City can feel like an epic quest. For those of us navigating the frantic
Kate’s Ponytail vs. Slick Back: The Fashion Verdict
When Princess Kate attended a recent community lunch, she traded her signature glossy waves for a bouncy ponytail. The look
These primers stopped my makeup from disappearing
The world of beauty is constantly evolving, and this year has brought a delightful shift in how we approach base
Armani talks with L’Oréal, LVMH, EssilorLuxottica over stake sale
Armani’s Grand Strategy: A Luxury Power Play for Ownership In the high-stakes world of luxury fashion, legacy is no longer
Fall nails short and curious
When you spend a lot of time observing beauty trends, it’s easy to get caught up in the details. Lately,
M&S Beauty Advent Calendar 2026 Contents Price Revealed
There is a certain magic woven into the anticipation of the holiday season, and for beauty enthusiasts, that magic often