Miami to Milan: Alix Earle’s Aesthetic Glow Up & Amazon Buys
Alix Earle is more than just a social media sensation; she’s a walking testament to the power of authenticity in the beauty world. From candidly sharing her skincare journey, which includes navigating the complexities of acne, to starring in her reality show Earle Meets World, she has cultivated a reputation for being incredibly open about her life and routines. This openness naturally spilled over into her beauty philosophy, leading her to launch her own skincare brand, Reale Actives.
When it comes to getting ready, Earle is famous for her Get Ready With Me (GRWM) videos, offering viewers a peek into the products that truly make the difference. Now, as the Amazon Prime Big Deal Days are on, she is sharing her desert-island beauty picks—the essentials she relies on for her stunning looks.
She shared her haul, spotlighting items that have become integral to her daily routine and glamorous appearances. For her eyes, she championed the dkdetail0?pdrd_i=B01HFMB6EE&pdrdw=Lkc5I&content-id=amzn1.sym.3bc66c0a-cc61-4816-aa2d-e53327eaddb6&pfrdp=3bc66c0a-cc61-4816-aa2d-e53327eaddb6&pfrdr=MGPYYSVEQQBYKPGBMMSB&pdrdw=bVu4z&pdrdr=899ee7f1-3129-4e3c-b710-d6cc1a4f5056&s=pbdd&sp_csd=d2lkZ2V0TmFtZT1zcF9kZXRhaWxfdGhlbWF0aWM&th=1″>Too Faced Better Than Sex Waterproof Mascara, which she considers a non-negotiable item for holding curl and delivering volume. For eyeshadow, she favored the Charlotte Tilbury Eyeshadow Quad – The Uptown Girl, prioritizing simplicity and portability over complex palettes.
Her approach to setting the look involves a focus on seamless results. Earle frequently uses NYX PROFESSIONAL MAKEUP Matte Finish Setting Spray, noting its ability to melt makeup into place and ensure a long-lasting wear, perfect for her busy schedule. For hair styling, she embraced multi-functional tools, favoring the Shark Flexstyle Glam Ceramic+ Air Styling + Drying System, which provides versatility for blowouts, curls, and straight styles.
Beyond makeup and hair, Earle is expanding her fragrance collection, recently trying out the PHLUR Strawberry Letter Eau de Parfum. She found the fruity, fresh scent a welcome change from her usual musky preferences, signaling a desire to explore different scent profiles for various occasions.
When it comes to current beauty trends, Earle is embracing a fresh aesthetic. She has been drawn to a matte finish for both makeup and lips, opting for a hydrating matte lip butter over gloss for a more comfortable, long-lasting feel. On the hair front, she prefers texture and movement over sleekness, embracing the “bigger, the better” philosophy, often incorporating teasing and volume.
Her current beauty aesthetic is a wonderful blend of vintage glamour. Earle describes her style as a mix of ’60s-inspired glam and ’90s-inspired glam, leaning into a more retro feel. She acknowledges an evolution from a more Miami-inspired glam look, opting instead for looks that feel more vintage, often incorporating curled hair directed toward the face for that nostalgic aesthetic.
Recently, experimenting with a tonal, monochromatic approach—inspired by the “Bambi Bronde” trend—has also been a favorite. She is currently drawn to looks featuring bronzy tones with a mix of warm and cool shades, appreciating the versatility of monochromatic styling.
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