Posts by Emma James
How Jasmine Tookes gets thicker lashes with her makeup trick
When you look at the world of high fashion and stunning visuals, it often seems like makeup is just about
26.2% Revenue Growth for Mao Geping Cosmetics First Half
China’s Beauty Boom: Mao Geping Cosmetics Drives Double-Digit Growth in First Half The landscape of the Chinese beauty industry is
Cottonball targets prestige beauty with skincare
Bridging the Gap: Cottonball Launches Luxury Prescription Skincare The intersection of clinical dermatology and prestige beauty has long been a
Watch 10 Classic Italian Films for Vogue World Milano
As the spotlight shifts to the grand stage of Vogue World in Milan, the city transforms into a vibrant celebration
Smell Rich This Fall with This French Fragrance
The world of fragrance is a beautiful, subjective landscape. What one person finds luxurious, another might find utterly mundane. The
Old Navy expands into beauty with US rollout
From Wardrobes to Wellness: Old Navy Blends Fashion and Fragrance in Major Beauty Expansion Old Navy is doing more than
Chic people’s favorite makeup brand revealed
When it comes to makeup, the world of brands is vast, and finding the perfect fit can feel like a
Target taking beauty upmarket without Ulta Will shoppers follow
Target Bets Big on Beauty: Can the Mass Market Become Prestige? The retail landscape for beauty is constantly shifting, and
Dr Forhair lands at Sephora for K-Beauty haircare
Sephora Embraces the K-Beauty Haircare Revolution The global beauty landscape is continuously being reshaped by the explosive popularity of Korean
Vogue’s Most Anticipated Festival Films
The intersection of high fashion and cinematic brilliance often yields the most fascinating conversations, and recently, a group of industry
Testing the Viral Self-Tanning Milk and the Hype
The Glow-Up Secret: Why This New Self-Tanner is Redefining Golden Hour In the ever-evolving world of beauty, settling for old-school
How to Judge Hydrating Shampoo and Conditioner Beyond Price
When your hair feels dry, rough, or frizzy, it is tempting to shop by price. A higher cost can feel
Sulfate-Free Shampoos for Dry Damaged Hair
The debate between sulfate-free and regular moisturizing shampoos often feels like a false choice. It’s easy to assume that eliminating
Get 10 Revolve Best Sellers for Your Complete Beauty Routine
As the days grow shorter and the air turns crisp, it’s the perfect time to embrace a total reset. I’m
Sulfate-Free vs Regular Cleansing for Sensitive Hair
Fresh color should look glossy, soft, and expensive—not like wash day is slowly undoing the salon chair. If your scalp
Westman Atelier Foundation Swatches & Review
The world of high-end beauty has just received a sophisticated new addition, spearheaded by the illustrious brand Westman Atelier. This
Michael Kors and Friends Toast the 45th Anniversary Collection
Even as the vibrant energy of the Hamptons summer began to gracefully wind down, a celebration of style and history
6 Transitional Shades for Your Autumn Hair Look
As the sun begins to dip and that familiar seasonal itch kicks in, I find myself caught between wanting a
Law drives K-beauty industry boom
South Korea Launches Landmark Strategy to Turn K-Beauty into a Global Economic Engine South Korea has just delivered a seismic
Business & the Environment Action
The beauty and personal care industry is undergoing a massive evolution, shifting sustainability from a lofty goal to the very
Madelyn Cline’s Lovely Mayhem
Welcome to Beauty’s Night Out, a series dedicated to the need-to-know beauty conversations dominating the nightlife scene. This time, we
Same Manufacturer Same Beauty Products
The world of high-end beauty is buzzing with a fascinating, and sometimes confusing, discussion about where and how our favorite
Chandler Kinney Reveals ’90s Makeup & Self-Care Secrets
Actress Chandler Kinney is currently enjoying one of the busiest and most rewarding summers of her career, showcasing an unstoppable
Eyeliner that won’t irritate sensitive eyes even at the waterline
I was diagnosed with chronic dry eye in my twenties, and the journey to finding eyeliner that didn’t trigger an
10 Products to Repair Summer Hair Damage from Sun Salt Chlorine
There is nothing quite like the promise of summer. Sun-drenched beach days, lazy afternoons by the pool, and scenic boat