Posts by Emma James
US China cut $30B in tariffs
The world’s two largest economies, the United States and China, have struck a significant deal aimed at smoothing the path
L’Oréal and Nykaa Invest in Indian Beauty Brands
The Indian beauty landscape is buzzing with a new wave of opportunity, fueled by a powerful partnership that promises to
Sarelly Projects $15M Sales From Mexico To The World
From the hallowed halls of global luxury, a remarkable shift in perspective began for Rémi Martini. Born in France and
Embrace the Cosy September Favourites
September arrives, and with it comes the undeniable, almost obsessive urge to hibernate. While the calendar insists that autumn is
Hailey Bieber’s Brunette Hair Inspires 1000 Salon Appointments
The world of hair color is constantly evolving, and when a style icon makes a move, it sets the pace
Will this $155 serum lift your skin in a week
I recently spent three days immersed in Stockholm, not just exploring beauty, but delving into the cutting-edge world of skincare.
Glow Up Your Eyes with Cobalt to Navy Mascara
This article is a comprehensive review and guide for choosing the best blue mascara, focusing on color, performance, and application
Boss Mode: Simone Ashley at Vogue World Milan 2026
The world of fashion is a stage, and sometimes, the characters we inhabit redefine the rules of the play. While
Nuxe appoints Christine Delfaut-Sara as CEO
Nuxe Names Experienced Executive to Lead the Way in Global Growth In a move signaling a significant chapter in the
CFDA unites fashion’s past present and future at Casa Tua
The fashion world recently paused to celebrate the future of design and talent, bringing together industry leaders and emerging stars
Seoul to Self My Favorite Korean Face Masks Now
For years, I was captivated by the world of Korean beauty, often waiting impatiently for those coveted skincare products to
Henkel names Christoph Kaul Olaplex CEO
Henkel Names Veteran Executive to Lead Olaplex Integration A significant shift is underway in the world of prestige beauty, as
Top Artists Break Down Fall’s Anti-Blush Beauty Trend
Makeup has officially entered its It-girl era, and if there is one movement dominating the beauty world right now, it’s
Must-Try Fall Beauty Trends Experts Agree
With every seasonal shift, the world seems to take a collective deep breath. As the summer heat softens into autumn
Best everyday mascara for short lashes
While the beauty world is currently embracing the “no-mascara” movement, sparked by ethereal looks and minimalist routines, I’ve always maintained
Weekly Global Cosmetics Review
The global cosmetics and personal care landscape is currently a high-stakes arena, defined by relentless corporate maneuvering, ambitious international expansion,
The over-the-top routine that gives me baby sleep
There is a certain kind of energy that drives me—a need for order, a love for routine, and the pursuit
2027 Beauty Trends Runway Experts Agree
The Beauty Zeitgeist: How New York Fashion Week Set the Trend for Undone, Breezy Looks The whirlwind of New York
RAW Skincare Closes Doors After a Decade
The End of an Era: RAW Skincare Closes After a Decade of Sustainable Beauty A beloved name in the sustainable
TRAFFIC launches framework to protect wild ingredient supply chains
The journey of nature’s most valuable ingredients often begins in the wild, yet the supply chains that bring these raw
e.l.f. expands to Brazil with Sephora exclusive
e.l.f. Cosmetics Brings Accessible Color to Brazil Through Exclusive Partnership The world of color cosmetics just got a splash of
Make space for the expanded Loewe collection on your vanity
I love when fragrance houses stop simply making perfumes and start crafting experiences. That thrill of seeing formulators like those
No Heat Tools for Perfect Bob Texture
Cutting the hair into a bob instantly revolutionized my beauty routine. Gone were the days of wrestling with blow-drying sessions
Hunter Expands into Men’s Grooming with Boots Exclusive
A brand steeped in rugged heritage is trading its iconic boots for a fresh new frontier: men’s grooming. Hunter, the
Your haircut frequency Stylists reveal
Stop Following the Calendar: Why the Six to Eight Week Haircut Rule is a Myth Everyone has heard the standard