2027 Beauty Trends Runway Experts Agree
The Beauty Zeitgeist: How New York Fashion Week Set the Trend for Undone, Breezy Looks
The whirlwind of New York Fashion Week has officially concluded, but the fashion spectacle left a lasting impression far beyond the runways. While the collections themselves are still unfolding, the beauty trends emerging from the week are already setting the pace for the coming seasons. Forget waiting for the official collections—the looks backstage are already dictating what’s next. If there is one overarching theme emerging from the runways, it’s that beauty in 2027 will be defined by a philosophy of being undone, breezy, and effortlessly cool.
The shift is all about texture and freedom. We are trading overly polished finishes for a relaxed, lived-in aesthetic. This trend is showcased beautifully through details like the wispy slipknots seen at designers like Christian Cowan, Cult Gaia, and Anna Sui, alongside subtle yet striking makeup choices, such as the subtle “sunglasses nails” popularized by Diane von Furstenberg. These looks prove that true style is about comfortable glamour.
The Art of the Undone Knot
Hair was a major focus, embracing texture and movement. Crimped hair has completely owned the backstage scene, offering a blend of nostalgia and rebellion. Hairstylists are playing with deconstructed looks, from the shiny, strategic creases at Christian Siriano to the textured waves at Anna Sui. This trend emphasizes the relaxed knot—whether it’s a loose, lived-in knot or a soft, undone bun. This focus on texture highlights that beauty doesn’t need to be tightly controlled.
Stylists are also leaning into easy, casual techniques that look complicated but feel simple. We are seeing the rise of effortless styling methods like the French twist or low, off-centered knots. To ensure these looks appear truly effortless, the key is adding an undone element. This means pulling soft, face-framing pieces out of a French twist or embracing natural flyaways in a slick-back bun, proving that perfectly polished hair is no longer the goal.
A Cool Color Palette
Beyond the hairstyles, the color palette is embracing sophisticated, understated tones. Soft purple has emerged as a major neutral, moving away from stark intensity toward a more ethereal glow. This subtle hue is seen everywhere, from the shimmering lilac and gold lids at Anna Sui to the soft purple highlights adorning models at Prabal Gurung. This gentle color choice creates a dreamy, sophisticated atmosphere that is both soft and high-impact.
This moodiness is perfectly balanced by icy accents. For those who favor cool tones, icy details are everywhere, from washed-out lids to the beloved “sunglasses nails.” Sandy Liang further cemented this trend by coining frosted-blue polish, demonstrating that cool, reflective accents are the new standard for high-fashion beauty.
The Glow Factor and Warm Tones
The complexion has also undergone a delightful transformation. While bright bubblegum cheeks dominated the previous season, the current trend is moving toward warmer tones. Designers like Alice + Olivia and Tibi showcased rich cinnamon and “warm mocha cheeks,” proving that a warm-brown blush is taking center stage for spring and summer. This shift offers a beautiful contrast to the cool tones dominating the hair and eye looks.
To enhance this warmth, makeup artists are focusing on a dewy, fresh glow. Celebrities and leading artists are championing looks that emphasize natural luminosity. This approach keeps the overall
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