Kiko Milano to double India retail footprint by 2026
Kiko Milano Gears Up for Massive Indian Expansion
The Italian cosmetics giant Kiko Milano is preparing for an ambitious expansion, aiming to dramatically increase its retail presence in India. The goal is to double the brand’s retail footprint in the country by the end of 2026, setting the stage for India to become a major global market for the brand.
This aggressive growth strategy is underpinned by a powerful partnership with Reliance Beauty and Personal Care. By leveraging Reliance’s extensive retail and digital infrastructure, Kiko Milano is poised to accelerate its distribution and strengthen its position within India’s rapidly evolving beauty landscape.
Since entering the Indian market in 2019, Kiko Milano has successfully carved out a unique space, positioning itself perfectly between mass market accessibility and luxury appeal. Makeup remains the core of its success, accounting for approximately 80 percent of its sales. A key differentiator for the brand is its commitment to quality, with roughly 75 percent of its products manufactured in Italy.
Currently, the brand operates 20 points of sale across India, consisting of 11 standalone stores alongside nine outlets distributed through Reliance’s popular beauty platform, Tira. This existing network demonstrates Kiko’s established foothold while proving the viability of the partnership model.
The expansion is not just about increasing physical stores; it is about capturing immense market potential. India is forecast to become one of Kiko Milano’s five largest global markets by 2035, a projection strongly supported by the booming beauty and personal care sector, which is expected to reach US$40 billion by 2030.
Kiko Milano’s strategy is perfectly timed to capitalize on this growth trajectory. The brand anticipates significant market acceleration, aiming for India to solidify its place as a top-15 market by 2027, and potentially a top-10 market between 2028 and 2030. By weaving together physical retail, the Tira platform, and robust e-commerce channels, Kiko Milano is ready to meet the consumer demands of a dynamic and growing market.
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