Posts by Mason Carter
40 Days of Fragrance Did It Improve My Sleep
I spent years as a beauty editor, meaning my job often involved trying out and documenting everything from eye creams
Hairstylist Secrets for Shiny Liquid Hair by September
We all have that dream: hair so intensely shiny, so effortlessly smooth, it looks perpetually wet, like a glistening waterfall
Top Manicurist Reveals 6 Nail Trends That Will Always Be In Style
While the world of nail art is a ceaseless parade of fleeting trends—from milky nails to intricate nail art—some looks
Kleenex turns tissue into beauty with skin-specific innovation
Kleenex Steps Into Beauty: The Tissue Revolution is Here For decades, Kleenex has been a familiar presence in our homes,
Beauty DTC Tech Stack Gets Leaner and Smarter
The AI Revolution is Streamlining Beauty’s E-commerce Future Just a few years ago, launching a sophisticated direct-to-consumer (DTC) beauty business
50 Perfumes? I only use these $28 Hair & Body Mists
As a beauty editor and devoted scent collector, I navigate a world saturated with fragrance. My vanity boasts over fifty
Bye Bronzer Hello Sun-Kissed Skin
The Secret to a Sun-Kissed Glow: Why Water Bronzers Are the Ultimate Beauty Hack Finding the perfect bronzer can feel
Blonde Highlights for Autumn Hair Color Trends
As the days grow shorter and the air turns crisp, there’s an undeniable shift in style that signals the arrival
Make Your Foundation Look Like Skin 9 Primers
In the world of modern beauty, the trend has decisively shifted away from heavy coverage and toward sheer elegance. For
6 Hair Colors for Fall Pros Predict
As the days grow shorter and the air turns crisp, there’s a universal urge to refresh everything—and for many beauty
Dry Shampoo Spray vs Powder Which is Better
If you’ve ever wrestled with dry shampoo, you know the frustration: the chalky white residue, the dry scalp, or the
Trying NARS mascara and tossing my favorite false lashes
When you’re mastering the art of a smoky eye and seeking perfect lash definition, patience is a luxury you simply
Shiseido profit surges despite softer sales in H1 2026
When the numbers land, they often tell a story far more interesting than the headlines. For Shiseido, the first half
L’Oréal names Rahquel Purcell North America DE&I Chief
L’Oréal Appoints Rahquel Purcell to Lead North American Diversity and Inclusion Strategy In a move underscoring its commitment to inclusive
10 TikTok Beauty Products I Rate for 2026
In the ever-shifting landscape of beauty, TikTok doesn’t just influence trends; it dictates our spending habits. It’s easy to be
Harrods Beauty Advent Calendar 2026 Pre-Order Now
The Countdown Begins: Unveiling This Year’s Harrods Beauty Advent Calendar The annual anticipation surrounding luxury beauty collections reaches fever pitch
Tastemakers Wear These 6 Nail Trends This Summer
For those of us obsessed with nails, it’s easy to get lost in a sea of perfect polish and dazzling
What if TSG is doing more than just buying beauty brands
The Hidden Hand in Beauty: Unpacking the TSG Phenomenon In the crowded world of consumer trends, there are always patterns
Makeup Artists Reveal the Secret to Goddess Skin I Agree
Forget the heavy, glitter-packed pressed powders of yesteryear. If there is one unsung hero in the realm of radiant beauty,
Toners That Visibly Shrink Pores I Tested
The Pore Puzzle: Unlocking the Secrets to Minimizing Pores Without Fighting Nature As skincare enthusiasts, one question floats around the
My New Mani Ditching French for This Expensive Look
For years, the French manicure has reigned supreme—a timeless symbol of chic elegance and flawless polish. It’s been the undisputed
800-Year Secret for Winning Perfume Compliments
If there is a place that perfectly embodies timeless elegance and sensory richness, it has to be Italy. From the
My One Forever Makeup Choice Is This Skin Tint
As beauty enthusiasts, we are constantly bombarded with new launches—a fresh fragrance here, a groundbreaking skincare formula there. Yet, amidst
Pucci and Hermès inspired nails lead the week’s best looks
Forget treating your manicure as just a finishing touch; this season, it’s time to recognize it as a deliberate fashion
Unlock Great Hair: The Science Behind Your Lather
In the realm of mass-market hair care, a common formula operates on a simple, yet damaging, premise: Search-and-Destroy. These products