News

Ogee Crossed hits 9 figures then enters Sephora

How Direct-to-Consumer Power Launched a Beauty Empire Before Ogee became a sought-after name in the beauty world, the brand wasn’t

Pampered like The White Lotus stars at this facial

When you find yourself escaping the high-stakes drama of a television masterpiece like The White Lotus, you naturally start dreaming

Founders search social media for buyers on struggling brands

The New Business Frontier: When Private Talks Go Public Social media has fundamentally reshaped the landscape of entrepreneurship. Conversations that

Ulta Beauty adds Potion Studio to textured haircare

The Potion Studio Joins Ulta Beauty, Expanding the Textured Haircare Landscape The realm of beauty retail just got a little

Same Manufacturer Same Beauty Products

The world of high-end beauty is buzzing with a fascinating, and sometimes confusing, discussion about where and how our favorite

Beacon Awards Testimonials Open for Beauty Subscribers

The Power of Community: Shaping the Future of the Beacon Awards The world of beauty is constantly evolving, driven by

Fashion Fair exits Sephora Plays a Longer Game

Not every throwback has a triumphant comeback, at least not right away. When fashion and beauty history is involved, a

Chandler Kinney Reveals ’90s Makeup & Self-Care Secrets

Actress Chandler Kinney is currently enjoying one of the busiest and most rewarding summers of her career, showcasing an unstoppable

Two Fashion Insiders Make Kids’ SPF a Chic Daily Essential

Oovii is Redefining Sunscreen: Turning SPF into a Daily Routine for Kids A new wave of innovation is sweeping through

Lindsay Lohan’s Beauty Debut with Linlo Beauty

Lindsay Lohan Brings Global Expertise to Launch Her Beauty Empire The glittering world of celebrity is constantly evolving, and lately,

Discover 7 Key Business Trends from Cosmoprof North America

Stepping inside the Mandalay Bay Convention Center in Las Vegas during Cosmoprof North America is less a convention and more

New Prestige Makeup for Pimple-Prone Skin by Omora

The world of beauty is buzzing with opportunity, and for some innovators, that buzz translates into moments of thrilling uncertainty.

Beauty DTC Tech Stack Gets Leaner and Smarter

The AI Revolution is Streamlining Beauty’s E-commerce Future Just a few years ago, launching a sophisticated direct-to-consumer (DTC) beauty business

Skinfix brings sensitive skin playbook to Ulta nationwide

Skinfix Expands Its Sensitive Skin Revolution with a Major Move to Ulta Beauty A celebrated skincare brand is taking a

Hit 20M VI Peel Treatments without outside capital

In a skincare landscape often defined by intense pressure for institutional cash infusions and a relentless race toward a billion-dollar

Deau Skin bets consumers are ready to graduate from K-Beauty

The Art of Restraint: Why Quality Over Hype is the Next Skincare Revolution In the competitive landscape of American beauty,

The Aughts Effect is shaping today

Finding the Bright Spot: How Popsugar Became a Sanctuary for Pop Culture The year 2006 is etched into our memory

How Selfies Redefined My Self-Image Over 20 Years

The Evolution of the Selfie: From Insecurity to Self-Acceptance We all have those formative moments when we first picked up

Sam Nebel’s Liquid Death Wipes Controversy

The Unexpected Pairing: When Wipes Meet Water When you first hear about collaborations between consumer goods companies, you expect synergy.

Wizard Wellness lands in 3,100 Walmart CVS doors

Breathing New Life into Drugstore Aisles for Allergy Relief As the crisp air of fall rolls in and allergy season

Behind the scenes hair and makeup for Spider-Man: Brand New Day

The Art of the Look: How One Sketchbook Defined Spider-Man’s New Era Every cinematic universe demands a vision, and for

Beacon Awards are back and bigger than ever for 2026

The Beacon Awards: Shining a Light on Beauty and Wellness Innovation The world of beauty and personal care is buzzing

Clean Your Dirty Face: Image Studios Launches Beauty Platform

The beauty and wellness industry is buzzing with new strategies for growth, and one move is setting a high bar

Virtue Labs, Nasdaq Plans, and Indie Beauty Trends

The Price of Promises: Skincare Sale Sparks Legal Battle The world of beauty and skincare is often filled with glittering