News

Half of Skincare Brands Make Unverified Claims

The Science of Skincare: Where Marketing Meets Reality In the booming world of skincare, where consumer confidence is built on

Everist sales soar past $10M in scalp care boom

The Scalp Revolution: How Eco-Conscious Beauty is Tapping into a Massive Market While the buzz around scalp health is hardly

Makeup is a product Undew thinks stain removal is too

The Stain Solution: When Beauty Meets Laundry Ever faced that frustrating moment when you realize that getting foundation on a

Fara Homidi funding brand closures and Sephora beauty trends

Fara Homidi Beauty Hits New Milestones in Indie Beauty Boom The world of independent beauty is buzzing, and one name

Katia Beauchamp built Birchbox for the Prove It Economy

The Nails and the New Economy: Katia Beauchamp’s Journey from Subscription to Self-Proof When we think of the modern beauty

A-Frame turns celebrity branding to private label

A-Frame Brands Pivots Strategy: Trading Celebrity Glamour for Retail Power A-Frame Brands, the creative force behind some of the most

Reviving the Makeup Counter: A Stunning Makeover

The Mall as a Modern Retreat: Why Makeup Counters Are Back in Style Malls have long held a special status

Evvy Raises $40M for Vaginal Microbiome Testing and Women’s Health Research

Evvy Secures $40 Million to Pioneer the Future of Reproductive Healthcare A major leap forward in women’s health research has

Testing Hero’s Ju Rhyu Patches and K-Beauty Sunscreen

The Journey of Ju Rhyu: Translating K-Beauty Secrets to the American Market The world of beauty is constantly evolving, but

$19M Sales: Element Brooklyn’s Luxury Fragrance Growth

The Luxury Dilemma: Refills That Redefine Luxury Fragrance Ever found yourself completely obsessed with a luxury hand soap or candle,

Courtin Family Sells Pai Skincare to HSNF

The world of beauty investment is constantly shifting, and sometimes, the most fascinating stories lie in the transitions between brands.

System Raises $20M for Peptide Supply Chain Control

SystemLabs Secures $20 Million to Redefine Peptide Protocols The landscape of high-end skincare and wellness is undergoing a profound transformation,

Beauty Independent Launches First-of-Its-Kind Merchant Leadership Program at BITE

From Brand Identification to Retail Strategy: Beauty Independent Shifts Focus to the Merchants For a decade, Beauty Independent has played

Teleties hair ties hit Walmart

From Niche to National: How a Hair Accessory Brand Took the Walmart Route In the world of fashion accessories, where

CVS 80% Off Prestige Beauty Program

Retail strategy is evolving, and the quest for a bargain is transforming shopping from a simple transaction into an exciting

Shipping to Kitting: Mastering Beauty Logistics with PGS360

From Transportation Specialists to Beauty Fulfillment Giants: The PGS360 Story Launched nearly four decades ago in Los Angeles, PGS360 began

Anisa Beauty celebrates 7 years of stunning style

The Brush Down: Anisa Beauty Concludes a Chapter In the world of beauty and innovation, sometimes evolution means stepping away

Belle Brands acquires Vegamour for turnaround

In the dynamic world of beauty and wellness, strategic acquisitions are often the engine driving change. Recently, the Belle Brands

Athleisure ends performance takes over

The New Era of Performance: How Women Are Redefining Fitness and Beauty Seven years ago, the conversation around wellness often

Aveda Director Launches Hair Longevity Wellness Brand TMPL8

In the world of beauty, where trends often chase fleeting moments, a new philosophy is emerging: the pursuit of true

$75M BeautyBio acquisition closes for Nu Skin

Nu Skin Wraps Up BeautyBio Chapter After $75 Million Acquisition The dynamic world of beauty technology is constantly reshaping itself,

Maniscreen: Redefining the hand care category

From Incubator to Innovation: How One Vision is Redefining Beauty The world of beauty branding is a fascinating landscape, often

Launching the next generation of men’s grooming brands

Igniting the Grooming Revolution: The 2nd Launches Incubator for Next-Generation Men’s Brands The men’s personal care market is experiencing a

4 Brands Differentiating in a Crowded Market

The Beauty Revolution: Independent Brands Take Center Stage in Manhattan The future of beauty is being showcased in the heart

Editors’ Picks 26 New Beauty Products for September

As the relentless heat of summer finally begins to give way, September arrives not just with crisper air, but with