Posts by Lucas Bennett
Perfect makeup routine for beginners no mistakes
Makeup can often feel like a high-stakes performance, especially when you’re starting out. It’s easy to get caught up in
How Derms Reverse Thinning Hair Science-Backed
We’ve all been there: noticing a few extra strands on the shower walls or finding ourselves anxiously studying our hairline
Gyaru Aesthetic Make-Up Episode 1
Meet Kitty, a makeup enthusiast who believes that beauty is best expressed in full, unapologetic colour. For her, makeup isn’t
LA to London the perfume the coolest people wear IYKYK
For a decade, I’ve immersed myself in the world of fragrance, testing countless scents across floral, citrus, and gourmand categories.
Global Cosmetics Trends Visuals Week 39
The global cosmetics and personal care landscape is anything but static; it’s a dynamic arena defined by strategic shifts, aggressive
Sweet Bee Organics bootstraps to $32M in sales
The journey from crafting homemade goods for family to building a multi-million dollar global enterprise is a testament to vision,
Beiersdorf partners with Channel 4 for Gen Z entertainment
When global beauty giants and broadcasters team up, the result is often something brilliant. Beiersdorf has recently joined forces with
Irina Shayk’s Aesthetic: Makeup, Family, and Sexy Italian Scents
If Italian sensuality could be bottled, it would wear the face of Irina Shayk. While she may not be Italian
Elevate Your Cozy Night With These Items
When the air turns crisp and the days shorten, there is no better antidote than diving into a world of
Preview 4 Skincare Brands for the Midlife Market
The Future of Beauty is Happening in Manhattan Get ready, beauty enthusiasts! This Thursday, Manhattan’s Metropolitan Pavilion is set to
Stylist’s Step-by-Step Hair Mask Method
The Secret to Amazing Hair: Stop Using Your Hair Masks Wrong Most people aren’t failing at hair masks because they
YISE Beauty and Jones Road launch similar wide awake concealer
In the world of beauty, where a simple product name can spark a social media firestorm, the lines between creative
6 Dewy Formulas That Changed My Makeup Game
The Dewy Revolution: Why Your Concealer Needs a Glow-Up For anyone who loves makeup, the search for the perfect concealer
Pakistan Senate clears Cosmetics Bill 2026
Pakistan Strengthens Cosmetic Oversight with New Regulatory Framework Pakistan is taking a significant step toward securing consumer safety in its
Certified Cool Girls Spill NYC Skincare Spots
The Unvarnished Truth: What NYC’s Beauty Lovers Are Spending on Facials and Treatments Navigating the world of high-end skincare and
Shiseido sues Aldi China over copied LACURA beauty
The high-stakes drama unfolding in the cosmetics market is pitting luxury heritage against discount dominance. Shiseido China has launched an
A-Frame turns celebrity branding to private label
A-Frame Brands Pivots Strategy: Trading Celebrity Glamour for Retail Power A-Frame Brands, the creative force behind some of the most
Evvy Raises $40M for Vaginal Microbiome Testing and Women’s Health Research
Evvy Secures $40 Million to Pioneer the Future of Reproductive Healthcare A major leap forward in women’s health research has
NYFW S/S ’27 Beauty Trends: Lip Gloss Lids Low Ponys Nails
Tonight marks the curtain call for New York Fashion Week, signaling a dramatic shift in beauty trends for the upcoming
French Manicure Trends for Elegant Hands This Autumn
The Autumn Nail Edit: Six Ways to Master the Minimalist French Manicure As the air turns crisp and the leaves
Amorepacific aims for KRW 15T in sales by 2035
Amorepacific, a titan in the global beauty industry, is not just aiming for higher sales figures; it is fundamentally reshaping
Weekly Cosmetics Visual Review Week 37
The global cosmetics and personal care landscape is anything but static; this week delivered a masterclass in strategic movement, underscoring
Teleties hair ties hit Walmart
From Niche to National: How a Hair Accessory Brand Took the Walmart Route In the world of fashion accessories, where
Family Holiday to Paros Our Honest Review
There’s a peculiar delay between planning a holiday and finally sitting down to review it, and I’ve worked out why.
Diptyque Drops Chic New Body Collection
A fragrance house renowned for its exquisite scents has just leveled up the luxury game, announcing the launch of its