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Pat Unleashed Power

Statement lashes, multidimensional lips, and megawatt highlights. Beauty trends may ebb and flow, but one visionary has always been pulling

Unearth the Secrets of Polish Lore

The Enduring Reign of Nail Polish Icons: A Deep Dive into Three Timeless Shades While the world of nail polish

Most expensive nail colour right now on the chicest hands

As the seasons shift and the air turns crisp, fashion inevitably finds its way into our routines, and this year,

Dove Cameron’s wedding manicure proves bridal nails don’t have to be predictable

The wedding of Dove Cameron and Italian musician Damiano David was a true celebration of unconventional style, marking a destination

Tamagotchi licensing targets Asian cosmetics market

When a beloved piece of technology meets the cutting edge of beauty and fashion, the result is a commercial phenomenon.

Isamaya Ffrench departs beauty brand amidst uncertainty

The buzz in the beauty industry is shifting as British makeup artist Isamaya Ffrench steps away from her eponymous cosmetics

AI Hunter Rhode Concept Risks of Unofficial Brand Deals

The AI Fashion Fusion: When Boots Meet Beauty In the ever-evolving landscape of digital fashion and beauty, artificial intelligence is

e.l.f. Cosmetics launches virtual beauty on ZEPETO

The beauty world is officially leveling up, trading traditional billboards for virtual runways. e.l.f. Cosmetics has just made a bold

Amazon talks to acquire AI startup Decart for $7B

The AI Chip Race: Amazon Eyes Decart in a $7 Billion Infrastructure Play In the fierce global competition for dominance

Beauty livestreams drive bigger holiday sales on TikTok Shop

TikTok Shop Beauty Forecasts Massive Holiday Sales Surge The social commerce landscape is heating up, and the forecasts from the

Sturino calls out Lancôme’s “I’m Fine” campaign

The Beauty Power Play: How a Founder Turned a Critique into a Collaboration When beauty titans collide, the air often

These Autumn Lip Liners are the Must-Have launch

When a team of fashion and beauty editors gets together, the result is rarely a quiet meeting; it’s usually a

Joonbyrd Mood Jelly Solid Perfumes for Peace & Confidence

In the ever-evolving world of self-care, the boundaries between skincare, fragrance, and personal wellness are rapidly blurring. A new trend

CEO to Founder Sima Sistani finds freedom with liberated flowers

The conversation around body image and corporate responsibility has reached a new level of visibility, sparked by a pointed social

$1B Beauty Sales on TikTok Shop Growth Slows

The Beauty Boom Hits a Speed Bump: TikTok Shop’s Growth Moderates in the US The beauty and personal care sector

How to Spot Dry vs Oily Scalp and Fix It

The Scalp Secret: Why Flaking Isn’t Always a Sign of Dryness If you’ve ever experienced flaking on your scalp, your

Hard Water Hair Damage Signs and Fixes

The Hidden Culprit: Why Hard Water Is Sabotaging Your Hair Health If you find yourself constantly battling dry, dull, and

Anok Yai’s Met Gala Look, Irish Exits, and Weird Perfume Ritual

Welcome to Beauty’s Night Out, a series dedicated to the need-to-know beauty conversations dominating the nightlife scene. This time around,

Bowen Yang wants Cher to see Oh Mary

The magic of theatre and the star power of television often intersect in ways that captivate audiences. This week, the