Treatwell Appoints Coline Herné CMO
Beauty Tech Seeks Growth Engine: Treatwell Taps High-Growth Expert for Marketing Leadership
Beauty booking platform Treatwell is embarking on an exciting phase of expansion, recently announcing the appointment of Coline Herné as Chief Marketing Officer. This strategic move signals the company’s commitment to accelerating growth and deepening its vital relationships with the beauty professionals across Europe.
Herné brings a potent combination of deep industry knowledge and high-velocity technology experience to the leadership team. With sixteen years of professional history, her journey spans some of the world’s most dynamic sectors, including major cosmetics houses like L’Oréal, the ride-sharing giant Uber, and the European payments firm Satispay.
Her expertise is uniquely aligned with the challenges and opportunities facing digital beauty services. For seven years, Herné honed her skills within the salon sector while at L’Oréal Professional, gaining firsthand insight into the operations and needs of beauty businesses. This foundational knowledge was then augmented by experience in high-growth technology environments, where she learned how to scale innovative platforms.
At Satispay, Herné played a pivotal role in scaling the business, helping to triple its user base and successfully pushing the company beyond unicorn status. This history demonstrates an ability to take complex, high-value services and implement strategies for massive growth—a skill directly transferable to Treatwell’s ambitious goals.
Today, Treatwell operates a massive European network, boasting more than 95,000 salon partners and facilitating 140 million bookings over the past year. As the platform continues its journey to dominate the digital beauty landscape, the need for marketing leadership that can bridge the gap between industry expertise and technological innovation has never been greater.
Herné’s appointment is designed to fuse this dual perspective. She will be tasked with overseeing the marketing strategy as Treatwell seeks to scale its European platform, strengthen its connections with salon partners, and significantly increase consumer adoption of digital beauty booking solutions.
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