How Maed Self-Funds Brands When Others Don’t
The Beauty Leap: How Entrepreneurship Became an Olympic Sport
For some, launching a business feels like scaling a mountain. For others, it’s just a career move. For Denise Vasi, the actress, model, and content creator who founded the lip brand Maed, it felt less like a career move and more like an extreme sport.
As she reflected on the journey, Vasi quipped that onboarding onto the massive platform of Sephora is “like an Olympic sport.” She added that the process of diving in and learning the ropes is an intense, exhilarating experience: “You’re jumping in, and you’re learning.”
A year into this entrepreneurial athleticism, the results have been striking. The self-funded lip brand, which launched directly on Sephora.com, has proven that passion, combined with strategic momentum, can make a significant splash in the highly competitive beauty industry.
This journey highlights a powerful trend: the rise of independent beauty brands that are carving out their space outside the traditional corporate structure. Demonstrating that it is possible for a brand to build a successful presence through sheer self-funding and determination, Maed is setting a compelling example for others looking to innovate in the beauty space.
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