The coolest lipstick style Hailey, Sadie, and Kaia agree on
When summer gracefully faded into autumn, our focus shifted from bright, sun-kissed blush to a new, deeply captivating canvas: the lips. As the air turns crisp, there’s a delicious need to amp up our makeup game, and this season, the lips are set to take center stage with some of the most fun and effortlessly cool trends in beauty.
We’re moving away from heavy structures and embracing a softer, more dimensional approach. Fashion icons like Hailey Bieber, Sadie Sink, and Kaia Gerber are leading the charge, showcasing a mix of high-shine glosses, blurred finishes, and those effortlessly cool, grungy ’90s shades. But how do you translate this effortlessly chic aesthetic into your own routine?
To unlock the secrets of autumn lip artistry, I spoke with expert makeup artist Annabella Brayn, who has compiled the season’s must-try trends and the holy grail products you need to incorporate.
Here are the six biggest lip trends making a major splash this fall:
1. Blurred Lines
Forget sharp, defined edges; this season is all about soft diffusion. The goal is a romantic, diffused finish that feels weightless and supremely comfortable. Instead of heavy lines, focus on texture. Products like the Hourglass Phantom Blur Balm are perfect for this, creating a smooth, blurred effect that keeps lips looking softly refined. If you still love a liner, opt for diffused pencils, such as the Rhode Pencil, to achieve that soft, smoky look.
2. Butter Me Up
As the temperatures drop, our lips crave nourishment. This trend centers on glossy, dimensional formulas that deliver deep hydration without feeling heavy. Lip oils and butters are your new best friends. Brands like Beauty Pie Wondercolour Glossy Peptide Lip Butters pack a luminous sheen and rich, nourishing ingredients, ensuring your lips stay fresh and supple all season long.
3. Bouche Mordue
Inspired by the effortlessly chic, soft aesthetic of French style, the ‘bouche mordue’ look—the just-bitten lip—is highly sought after. This trend calls for hydrating, high-shine finishes that leave lips looking softly stained and naturally beautiful. Lip nectar formulas deliver that perfect, luminous effect, giving you an easy way to achieve that coveted, soft pout.
4. Soft Grunge
Embracing a cooler, edgier vibe, the ‘soft grunge’ lip is defined by cool-toned, ’90s brown shades. The key to nailing this look lies in keeping dimension while ensuring a soft, blended finish. With the latest texture innovations available, these shades allow for depth and moodiness without sacrificing comfort. A deep matte lipstick, like the Nars Powermatte Lipstick in a rich brown, provides the perfect foundation for this atmospheric aesthetic.
5. Meet Me in the Middle
A clever solution for modern beauty is the rise of hybrid lip products. These multi-tasking formulas bridge the gap between a lip balm, a gloss, and a wash of color. This trend reflects a desire for high-impact results with minimal fuss, allowing you to achieve a polished look quickly and effortlessly, without carrying multiple products.
6. Glossy & Glassy
The clean-girl aesthetic continues to shine through with a focus on high-shine, glass-like finishes. This glossy, mirror effect is incredibly popular. Products like the Dior Addict Lip Glow Oil create an incredible, reflective sheen that lasts while offering a sheer wash of color. High-shine lip glosses, like the Fenty Beauty Gloss Bomb Universal Lip Luminizer, are essential for achieving that coveted, luminous glow.
These trends prove that autumn is the perfect time to experiment with texture and shade. Whether you choose blurred softness, buttery hydration, or a glossy finish, the focus is on creating a lip look that feels authentic, comfortable, and completely you. Keep your lips doing all the talking!
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