The $25 lipstick secret & Paige Lorenze’s #1 wedding hot take

In a world obsessed with fleeting trends, some brands manage to achieve true longevity. For Paige Lorenze, this philosophy isn’t just a marketing concept; it’s woven into the very fabric of her personal brand, her beautiful New England lifestyle, and her commitment to authenticity.

As the founder and creative director of Dairy Boy, Lorenze has cultivated a presence with over two million followers across Instagram, YouTube, and TikTok. Her success is grounded in sharing stylish fashion and beauty picks, yet her aesthetic remains firmly rooted in individuality and real life.

If you’ve followed her content, you know that routine and self-care are paramount. Whether preparing for a big brand meeting or cheering on her fiancé, professional tennis player Tommy Paul, courtside at a Grand Slam match, Lorenze embraces the art of the quick, confident look. This commitment to simplicity naturally leads to her favorite staple: Clinique‘s cult-classic Almost Lipstick in Black Honey.

With a remarkable 55-year history, the shape-shifting raisin has successfully transcended generational lines. Lorenze views this iconic product not just as makeup, but as proof that quality and lasting design endure. She embraces its versatility, using it for everything from building a soft base to achieving a perfect lip color with a touch of liner.

This appreciation for timelessness extends beyond beauty products and into her broader vision. The packaging and graphic identity of Clinique feel authentic because they are science-based, loved by everyone, and accessible—a reflection of the classic American style Lorenze draws inspiration from.

Her brand, Dairy Boy, mirrors this timeless sensibility in its design portfolio and home aesthetics. Growing up immersed in the East Coast, surrounded by the history and beauty of Vermont, Nantucket, and Boston, Lorenze has absorbed a deep appreciation for things collected over time and steeped in history. This foundation informs how she builds her identity.

Today, Clinique celebrates this enduring appeal with its new Black Honey campaign, The Difference Is You, celebrating both the product’s legacy and individual taste. Lorenze finds confidence in embracing her unique journey, understanding that individuality is the core of true beauty. She shares that authenticity pays off when building a brand, allowing her to connect deeply with her community by shedding any layers that aren’t truly herself.

This philosophy extends into her personal life, particularly in wedding planning. Lorenze advocates for choosing tried-and-true products rather than chasing fleeting trends, emphasizing peace of mind over perfection. She believes the most special moments—like a wedding—should feel uniquely theirs, relying on trusted products like Clinique to ensure that self-expression remains effortless and beautiful.

Ultimately, Lorenze’s journey demonstrates that true timelessness lies in recognizing the enduring power of quality, embracing personal history, and allowing one’s unique voice to shine through. It is a reminder that when you focus on what you love—whether it’s your roots, your products, or your vision—confidence follows naturally.

By Ava Taylor