NRGNews - BeautyFreaks

Manicurists reveal the chicest fall nail colors

Tue, 01 Sep 2026 04:18:16 GMT

As the season shifts from the bright exuberance of spring and summer into the cozy depths of autumn, the world of nail art is ready for a serious mood change. After months of playful patterns and bright, colorful maximalism, manicurists are signaling a pivot toward richer, more sophisticated aesthetics. If you’re planning your fall manicure ahead of time, the trend is moving away from light pastels and into deep, resonant tones that perfectly reflect the earthy, elegant vibe of the season.

This transition is all about depth. Fashion is shifting toward colors that feel grounded and luxurious, moving into shades that echo nature’s palette. Nail artists are gathering their insights to predict which hues will dominate the season, and their predictions offer some truly stunning inspiration.

One of the most predictable, yet timeless, choices for the fall is the rich allure of Deep Wine. This shade is celebrated for its timeless elegance and luxurious feel, reflecting a renewed appreciation for sophisticated aesthetics. It pairs beautifully with cherry and oxblood, offering a deep, velvety look that feels both dramatic and incredibly versatile.

Earthy tones are also making a powerful comeback. Olive and Moss Green are emerging as underrated stars, tapping directly into the organic and earthy connection of autumn. These deep greens offer a modern, individualized touch, providing a subtle, sophisticated alternative to traditional burgundy or brown without being overly bold.

For those seeking dramatic flair, the shift involves deeper, moodier purples. Plum and Midnight Purple are gaining traction, bringing a dramatic character to the nails. These shades, ranging from rich royal purple to nearly black midnight tones, are seen as a stunning and sophisticated alternative to classic black, adding depth and intrigue to any manicure.

Beyond specific colors, the finish is also evolving. While the playful patterns of summer are fading, the allure of metallic shine remains strong, particularly Chrome Finishes. These finishes are proving irresistible because they offer a way to transform a familiar seasonal shade without altering its core color. A subtle chrome powder applied over deep tones like burgundy, chocolate brown, or deep plum creates a beautifully multidimensional, modern effect.

Finally, embracing the minimalist movement, Natural Pink is taking center stage. Following the popularity of bare nails, soft, sheer pinks offer a polished and elevated look. Manicurists suggest playing with this trend by opting for a sheer, barely-there finish or a slightly deeper shade, ensuring that fall nails are soft, subtle, and beautifully refined.

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Who What Wear Beauty

Reveal the Ultimate Tretinoin Skincare Routine

Tue, 01 Sep 2026 04:17:50 GMT

When it comes to unlocking smoother, more radiant skin, retinoids have firmly established themselves as the ultimate secret weapon in the skincare world. Whether you are hunting for a gentle introduction or a powerful transformation, understanding the nuances between the popular options—retinol and tretinoin—is key to achieving your best results.

While retinol is a beloved, over-the-counter starting point, some individuals find themselves seeking greater potency. This is where tretinoin steps in. Tretinoin is a prescription-strength derivative of vitamin A, working directly at the cellular level, which means it offers a different level of intensity compared to its retinol counterparts.

What sets the two apart is the potency. Tretinoin is pure retinoic acid, meaning it is already in its most active form. In contrast, retinol requires the skin to undergo a two-step conversion process before it can fully affect the cells, making it generally gentler for sensitive skin or beginners.

This difference in action dictates how you incorporate these powerful ingredients into your routine. For those dealing with stubborn acne, fine lines, uneven texture, or hyperpigmentation, retinoids offer powerful solutions. However, integrating them successfully requires a thoughtful, step-by-step approach.

To maximize efficacy and minimize irritation, a structured routine is essential. Start by cleansing gently, whether that means using an oil-based cleanser for makeup removal or a mild, hydrating face wash. If your skin feels dry or tight after cleansing, follow up with a hydrating serum, such as one containing hyaluronic acid, applied to damp skin.

Moisturizers are non-negotiable in a retinoid routine. Think of your moisturizer as the MVP, applied in a “sandwich” method—layering it before and after the retinoid to provide essential barrier support and reduce sensitivity. For those with oilier or more sebaceous skin, choosing hydrating formulas with ceramides and niacinamide can be particularly beneficial.

When applying the retinoid itself, apply a pea-sized amount to the entire face, carefully avoiding sensitive areas like the eyelids, corners of the nose, and mouth. Always prepare to follow up with moisturizer.

The most crucial element for long-term success is patience and careful progression. Starting slow is key; many experts recommend beginning with tretinoin two nights per week, gradually increasing frequency only as your skin demonstrates tolerance. Starting too aggressively often leads to irritation.

Be prepared for some temporary adjustments. During the initial adjustment period, some users may experience dryness, peeling, redness, or flaking. However, with proper strength selection and consistent use, these effects are manageable. Remember that the ideal retinoid is one you can tolerate and use consistently.

Finally, sun protection remains paramount. Because retinoids make your skin more sun-sensitive, applying a broad-spectrum sunscreen with SPF 50 or higher every morning is essential. Consider adding antioxidant-rich ingredients like vitamin C before your moisturizer and SPF to further protect your skin.

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Who What Wear Beauty

11 bodycare products for healthy skin this fall

Tue, 01 Sep 2026 00:18:33 GMT

I’ll admit, the shift from summer to fall can be a tricky one. While I adore those long, lazy days, the crisp air and cozy atmosphere of autumn simply call for a change in pace—and a change in routine. When that first chill swept through, I wasn’t just craving pumpkin spice; I was ready to initiate a much-needed seasonal beauty transition.

We often spend the summer focused exclusively on SPF-packed products, but as the sun angle changes, it’s time to pause and reevaluate an often-overlooked area: our bodycare routine. If you haven’t been diligently applying sun protection, you might find yourself dealing with new sun spots, some unwelcome hyperpigmentation, and general dehydration. This is precisely why we need to shift our focus and begin replenishing our skin ahead of the cozy season.

Bodycare is the key to welcoming the cooler months with skin that feels deeply hydrated, refreshed, and renewed. It’s about sloughing away the summer grime and locking in moisture with luxurious, comforting formulas that smell as good as they make your skin feel.

Here are the must-try bodycare products to help you glow and prepare for fall:

For a detoxifying start, look no further than the Goop Beauty Black Pepper + Ginger Grounding Body Wash. This bodywash is a perfect way to cleanse and exfoliate, offering deep hydration while the spicy ginger scent perfectly embodies that invigorating, fall-coded feeling we crave.

When the temperatures drop, thicker moisturizers become essential. The Salt & Stone Body Cream is like soft cashmere for your skin. It blends effortlessly, replenishing moisture after a summer full of sun and sea, wrapped in a warm, woody aroma that immediately evokes the beauty of autumn foliage.

For extra hydration when skin feels particularly parched, we turn to Osea Undaria Algae Body Oil. Packed with moisturizing seaweed and fortifying botanicals, this oil acts as the perfect sealant, ensuring every layer of moisture is locked in place.

If your skin is experiencing dry patches or irritation, a deeply nourishing cream is your best friend. The drugstore favorite, Weleda Skin Food Original Ultra-Rich Body Cream, is beloved for being deeply hydrating and extremely cost-effective. It works wonders for soothing eczema, cracked skin, and rough patches on the heels.

For those looking for antioxidant-rich hydration, CYKLAR Vanilla Verve Vitamin C Body Oil offers a radiant solution. This formula not only restores moisture and elasticity but also acts as a powerful antioxidant to neutralize free radicals and even out sun damage.

For an extra dose of moisture post-shower, the Vanilla Verve In-Shower Body Oil Balm provides a cushiony formula perfect for chronically dry skin, helping to build a stronger skin barrier.

If you need a physical exfoliation, AKT The Foaming Body Scrub in Sc.05 Columbia Road is here to the rescue. It gently but effectively sloughs away dead skin cells, leaving your skin feeling smooth and refreshed after a season of sweat and city life.

For those managing conditions like First Aid Beauty KP Bump Eraser Body Scrub With 10% AHA, this product offers a powerful combination of physical and chemical exfoliants to clear away bumps and rough patches, leaving behind brighter, smoother skin.

Finally, to target signs of aging exacerbated by sun exposure, consider Nécessaire The Body Retinol. Incorporating a retinoid into your bodycare routine can help keep fine lines and crepiness at bay, but remember to always follow up with your SPF!

Whether you choose a nourishing cream, a potent oil, or a gentle scrub, embracing this transition is about treating your skin to the care it deserves. By focusing on these rich, hydrating steps, you can ensure your skin is replenished, radiant, and perfectly prepared for the beautiful season ahead.

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Who What Wear Beauty

Victoria Beckham’s Denim Eyeliners Complete My Fall Makeup Wardrobe

Tue, 01 Sep 2026 00:18:29 GMT

Fashion and beauty have long been intertwined, but when a powerhouse like Victoria Beckham Beauty merges high-end aesthetics with everyday essentials, the result is pure obsession. At the heart of this trend is the brand’s Satin Kajal Eyeliners, a line that has quickly cemented its status as a must-have for anyone looking to redefine their everyday makeup routine. For many enthusiasts, these liners aren’t just makeup—they are a statement, blending creamy performance with undeniably chic packaging.

The secret to the brand’s magnetic appeal lies in its formula. Critics and users alike rave about the satin finish, which delivers a creamy, forgiving application that moves effortlessly. This is an eyeliner that feels luxurious to use, making the often-intimidating world of precise liner application feel incredibly accessible. It’s this perfect blend of sophisticated texture and ease of use that has turned the Satin Kajal into a beloved staple for many.

But the magic didn’t stop there. Victoria Beckham Beauty recently unveiled a captivating collection that took this existing allure and infused it with a playful, fashion-forward twist: a trio of shades inspired by denim. This is where the beauty-fashion crossover truly shines, transforming a simple cosmetic item into a wearable art piece.

The collection draws inspiration directly from Beckham’s signature denim collection, offering shades that mirror the depth and texture of favorite denim washes. The first shade, Jeans, delivers an ultimate matte denim blue—perfectly balanced, neither too dark nor too light, mirroring the classic aesthetic of a straight-leg jean. It’s a sophisticated choice that offers a fresher, more unexpected alternative to traditional black or brown.

For those seeking a deeper, richer tone, Navy Noir steps in, offering the depth of rich, dark-wash denim. Its matte navy blue formula provides full-coverage color, making it incredibly versatile for dramatic looks. It pairs beautifully with volumizing mascaras, ensuring a polished, smudge-proof finish for any evening.

Completing this stunning trio is Navy Noir Pavé, which introduces a dazzling element of sparkle. This shade retains the deep navy base but is infused with fine silver and sapphire shimmer, playing with the juxtaposition of dark color and light-reflective sparkle. It is truly stunning, offering a sophisticated depth that catches the light beautifully.

Beyond the eyeliner, the brand reinforces its commitment to elevated styling with complementary items. The collection is further enhanced by a limited-edition Denim Pencil Case, a chic accessory designed to hold the liners and stylus tools, adding another layer of fashion appeal to the overall experience. This collection proves that beauty can be both functional and utterly glamorous.

Victoria Beckham Beauty is demonstrating that high-end cosmetics don’t have to sacrifice style for performance. By marrying the creamy, high-pigment quality of the Satin Kajal with the irresistible narrative of denim, the brand has delivered a line that is as coveted on the runway as it is perfect for your daily wear.

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Who What Wear Beauty

Makeup Artists’ Secret Full-Coverage Foundations Look Naturally Flawless

Mon, 31 Aug 2026 20:20:13 GMT

In the world of makeup, there’s often a tension between achieving perfect coverage and maintaining a comfortable, breathable feel. For years, I personally gravitated toward lighter options like brow gels and eyeshadow palettes, finding joy in products that enhanced rather than covered. Full-coverage foundation, however, remained a formidable challenge—the fear of heavy, cakey formulas clogging pores or settling into fine lines was real.

But the beauty industry is constantly evolving, and the narrative around full coverage is changing. Modern technology has completely flipped the script, proving that you no longer have to choose between high coverage and lightweight comfort. As celebrity makeup artists and educators confirm, achieving that coveted even complexion is now possible with formulas that offer serious pigment without the weight.

This shift has fueled a fascinating exploration into what truly makes a full-coverage foundation exceptional. So, after consulting with leading makeup artists and beauty experts, we’ve compiled a definitive list of the best full-coverage foundations currently dominating the market in 2026. Forget the old rules; this is the lineup you need for a flawless, comfortable finish.

First up is the overall champion: the Charlotte Tilbury Airbrush Flawless Foundation. This formula impresses with its ability to pair beautifully with combination skin and offers a long-wearing, matte finish that stays put all day. While it leans toward a matte aesthetic, its combination of hyaluronic acid and Airbrush Flawless technology delivers a smooth, pore-blurring experience.

For those craving a luminous glow, the Live Tinted Huestick Complexion Stick offers a revolutionary alternative. Infused with hydrating ingredients like ceramides, squalane, and hyaluronic acid, this stick provides buildable coverage that feels incredibly lightweight and skincare-infused. The result is a soft matte finish that brightens the complexion without the heavy hand.

When you need reliable, accessible coverage, the L’oreal Paris Infallible Fresh Wear 32 Hr Liquid Foundation Makeup steps up. This liquid foundation is celebrated for its incredible longevity, offering full coverage that resists transfer for up to 32 hours. It’s a powerhouse that proves you don’t need to break the bank for quality, providing a natural finish while holding up beautifully on acne-prone and mature skin.

For multi-taskers seeking efficiency, the Milani Conceal + Perfect 2-In-1 Foundation + Concealer is a true game-changer. This two-in-one formula is perfect for those who want to tackle dark circles and redness instantly. It delivers buildable coverage and a pore-blurring effect, ensuring you look flawless in just a few seconds flat.

If you are aiming for a subtle, yet perfected look, the Tarte Face Tape Full-Coverage Foundation provides the perfect balance. Containing hydrating ingredients like hyaluronic acid and niacinamide, this matte formula gives you incredible coverage that resists flakiness. It provides a natural matte finish that feels light on the skin, making it ideal for those who want to conceal without sacrificing comfort.

For skin that needs serious attention, the Dermablend Flawless Creator Multi-Use Liquid Foundation excels at concealing redness and discoloration. Its highly pigmented yet lightweight formula is customizable, allowing you to layer shades to perfectly address hyperpigmentation and rosacea. It’s a reliable, transfer-resistant choice for achieving a truly flawless, healthy complexion.

For those prioritizing hydration, especially in mature skin, the Shades by Shan the Foundation is a dream. This lightweight, buildable formula provides medium-to-full coverage without feeling heavy or cakey. With key ingredients like hyaluronic acid and rosehip extract, it delivers a soft velvet finish that keeps skin looking smooth and hydrated.

Finally, for those with acne-prone skin, the Estée Lauder Double Wear Stay-In-Place Lightweight Longwear Matte Foundation is a must. Being oil-free and non-comedogenic, this foundation provides long-lasting, transfer-resistant coverage that actively works to control oil and keep pores clear. It offers a natural matte finish that looks like real skin, ensuring blemishes and redness are beautifully concealed all day long.

Ultimately, the secret to successful full coverage lies in smart formulation. By prioritizing lightweight textures, powerful, skin-loving ingredients, and expert testing, the beauty landscape has delivered foundations that don’t just cover up imperfections—they enhance your natural skin, proving that a flawless complexion can be both high-impact and incredibly comfortable.

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Who What Wear Beauty

5 Fall Beauty Brands That Transform Your Routine

Mon, 31 Aug 2026 20:19:38 GMT

There is something magical about the seasonal shift. As the crisp chill settles in, we embrace the transition from the summer haze into autumn, and suddenly, it feels like the perfect time to dedicate serious energy to self-care. For me, fall isn’t just about cozy sweaters; it’s a dedicated season where beauty routines truly shine.

When the temperature drops, the focus shifts entirely to maximizing glow and minimizing fuss. We trade the slick-back buns for heat styling, and we embrace the ease of luxurious, low-effort rituals. This is the perfect time to invest in tools and products that allow us to look our absolute best without worrying about sweat ruining makeup or humidity messing up our hair.

To navigate this transition smoothly, I rely on a curated collection of brands that prioritize both efficacy and self-care. My focus spans hair, makeup, and skincare, all centered around the philosophy of treating ourselves well. We’re talking about products ranging from accessible favorites found at places like Walmart and CVS, up to high-end gems from Shark Beauty and Quince.

In the realm of hair and styling, the season calls for heat. I’ve found that tools like the Shark FlexStyle® IonCurl Air Styler & Curler make managing thick, wavy strands effortless. For facial care, the self-care mindset has expanded significantly; items like the Shark CryoGlow™ LED Face Mask and the Shark™ Depuffi™ Contrast Therapy Device have become permanent fixtures on my vanity, helping me achieve a refreshed look.

Skincare and bodycare have also taken center stage. I’ve discovered that combining favorite wellness brands, such as True Botanicals and Supergoop!, with everyday essentials allows for a balanced routine. Simple pleasures, like the hydrating properties of eos products—from the Jelly Donut Dewy Lip Shine to the Crème De Pistachio Oil Butter—add a layer of indulgence to the daily routine. Even self-care elements like Saint Jane Deep Sleep Bath Salts help anchor the entire experience.

When it comes to makeup, I lean into experimentation. The fall and winter months provide the perfect excuse to play with colors, using affordable finds from stores like CVS, including Olaplex and Beauty of Joseon serums, alongside statement palettes from L.A. Girl. It’s less about perfection and more about having fun with the products.

And then there is scent. If you’re looking for seasonal fragrance finds, don’t overlook the places where you can find everything from luxury perfumes like Chanel and Versace to intriguing scents available at Walmart. Whether it’s a rich Dossier Woody Chestnut Eau de Toilette or a classic Black Opium Eau de Parfum, the world of fragrance offers endless opportunities to refresh your mood.

Ultimately, this season is a celebration of intentional living—a time to slow down, prioritize self-care, and enjoy the bounty of accessible, high-quality beauty. It’s a reminder that beauty isn’t about expensive rituals; it’s about finding the tools and moments that make you feel amazing, no matter the season.

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Who What Wear Beauty

Ultra Violette’s FDA-approved SPF is officially here

Mon, 31 Aug 2026 20:19:05 GMT

The world of skincare is undergoing a luminous transformation, thanks to a groundbreaking innovation in sun protection that promises to redefine how we care for our skin. Back in 2026, the FDA gave the green light for a new SPF filter called bemitrizinol, marking a significant leap forward in dermatological safety and efficacy.

This approval isn’t just a footnote; it’s a major moment for those seeking gentle yet powerful sun defense. The appeal of this new filter is particularly resonant for those with sensitive skin. It addresses the dual challenge of sun damage—both the burning from UVB rays and the signs of aging from UVA rays—with superior, non-irritating protection.

The excitement is already translating into beautiful products. The first sunscreen to feature the powerful BEMT filter is now available, and it’s led by Ultra Violette’s Unblock Screen SPF 50 Breakout-Friendly SkinScreen.

Ultra Violette co-founder Bec Jefferd is thrilled to bring this innovative formula to the US market, noting that they have been developing BEMT-powered products globally for nearly a decade. The magic lies in the formulation: the sunscreen isn’t just about blocking rays; it’s a multi-functional skincare treatment.

The formula is packed with powerhouse ingredients designed to soothe and refine. It includes Bix’Activ, a proprietary component that expertly controls excess oil and helps blur pores, ensuring a flawless base. Paired with Pentavitin, a plant-based extract, the sunscreen delivers an incredible 72 hours of deep, lasting hydration, ensuring your skin stays plump and balanced.

Beyond the active ingredients, the experience is as refined as the results. The texture is delightfully elegant—a whipped formula that excels at blurring imperfections. It dries instantly to a perfect matte finish, meaning it won’t settle into pores or cause breakouts, making it ideal for those who wear makeup.

This focus on skincare integration is just the beginning. Ultra Violette is already gearing up for its next release in January: Fave Screen. This upcoming formula will leverage the benefits of niacinamide, Vitamin E, and Vitamin C to deliver that coveted glass-skin finish, proving that sun protection and radiant complexion can coexist beautifully.

The journey toward smarter sun protection is clearly underway. As the beauty landscape evolves, products that deliver both essential protection and advanced skincare results are leading the charge, setting a new, wonderfully luminous standard for all skin.

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Marie Claire Beauty

The Feminine Fall Scent I’m Wearing L’Heure Bleue

Mon, 31 Aug 2026 20:18:38 GMT

Guerlain’s L’Heure Bleue: Capturing the Blue Moment with Tenderness and Strength

The world of luxury fragrance is constantly evolving, and few houses demonstrate this evolution as brilliantly as Guerlain. Under the creative direction of perfumer Delphine Jelk, the storied Parisian brand continues to redefine the art of scent, moving beyond traditional compositions to embrace a modern, deeply personal olfactory personality. While the house continues to innovate with complex creations like Les Extraits and Les Euex ranges, their latest launch, L’Heure Bleue, signals a bold new direction—a standalone masterpiece that captures the zeitgeist of contemporary femininity.

L’Heure Bleue is more than just a fragrance; it is an ode to the evocative “blue hour”—that magical moment found at both dusk and dawn. Jelk designed the scent to embody the dual nature of womanhood: a seamless blend of tenderness and strength, authenticity and poetry. The goal was to express a femininity that seizes every opportunity, imbuing the fragrance with a unique depth that is both airy and commanding.

The resulting scent is a masterful juxtaposition. It balances an undeniably aquatic presence with a profound iris heart that invites the wearer into a world of soft florals. This tension creates an olfactory experience that is equally long-lasting and remarkably nuanced. The essence of the fragrance manages to be both ethereal and grounding, weaving an atmosphere of poetic complexity into every room it graces.

At the heart of this unique composition lies the rare use of iris, harvested from the dried rhizomes, which Guerlain has masterfully reinvented through the development of its own raw materials. This commitment highlights the house’s expertise in extracting and utilizing iconic floral notes, lending the scent a distinctive powdery quality that feels both soft and sophisticated.

To achieve the desired atmosphere, Jelk incorporated an ozonic accord that brings a cool, crisp chill, perfectly suited for the transition from summer to autumn evenings. This coolness is beautifully anchored by two signature notes from Guerlain’s perfumery: the comforting warmth of vanilla and the luminous, modern depth of Ambroxan. While these elements do not dominate the initial spray, they emerge slowly, lingering with a cozy, familiar edge that deepens the fragrance as it settles on the skin.

One of the most impressive aspects of L’Heure Bleue is its remarkable staying power. Demonstrating the intense quality that is a hallmark of Guerlain’s creations, this eau de parfum leaves a lasting impression. Its sillage is noticeable, floating through a space, and its longevity is arguably stronger than that of some other lines, securing its place as an enduring favorite.

The bottle itself is a testament to the design philosophy. Inspired by a 1912 aesthetic, the packaging is polished in a gorgeous blue gradient, transforming the vessel into a work of art. As a collector of luxury fragrances, L’Heure Bleue offers an elevated experience that proves that true luxury lies in innovation and authenticity. It is a potent, sophisticated addition that promises to be one of the most desired French fragrances of the moment.

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Marie Claire Beauty

Inside the Buzziest US Open Parties Courtside to Cocktail Hour

Mon, 31 Aug 2026 16:17:04 GMT

As the anticipation for the US Open builds, the energy in New York City shifts from the tennis courts to the runway. Ahead of the official start of the tournament, the city transformed into a hub of high fashion and celebrity spectacle, as tennis royalty traded their sweat-stained kits for couture.

The atmosphere was electric. Across the boroughs, exclusive parties unfolded, serving as glamorous backdrops for the world’s most dominant athletes. These were not just casual gatherings; they were curated events where sporting fame intersected with high fashion, creating a dazzling collision of athletic prowess and sartorial elegance.

Tennis titans and superstars gathered in style, showcasing a side of their celebrity life often unseen on the main court. From the top seeds and rising stars, the elite of the sport converged, demonstrating that the allure of the game extends far beyond the baseline.

Major names like Coco Gauff and Aryna Sabalenka, alongside global icons such as Naomi Osaka and Novak Djokovic, were among the figures making these exclusive events a must-see. These parties provided a unique window into the private glamour surrounding the world’s greatest athletes.

These gatherings became more than just social events; they were a display of confidence, style, and the undeniable magnetism of these global figures. Attendees mingled, celebrated achievements, and set the tone for the high-stakes season ahead.

The fashion choices made by these stars, often as striking as their tennis game, became the focal point. The blending of high-performance sportswear with haute couture defined the look of these pre-tournament festivities.

These exclusive New York celebrations perfectly captured the spirit of the upcoming tennis season: a blend of intense athletic competition and unparalleled glamour.

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Vogue Beauty

Street Talk 2026: Dry Skin Sun Care

Mon, 31 Aug 2026 16:16:41 GMT

Sun protection is often presented as a monolithic necessity, but for many, the reality is far more nuanced. It’s a game of skin types, shifting climates, and what truly matters: comfort. Take Valerie, who demonstrates that finding the perfect SPF isn’t about heavy duty; it’s about finding the perfect feel.

Valerie navigates her skincare routine with a simple, minimalist philosophy, a choice that reflects how she experiences the world. Her skin, much like the weather, is anything but uniform. Depending on the season, she finds her skin can fluctuate, sometimes feeling slightly oily and other times craving moisture, especially when winter sets in. As she puts it, “In winter, a little bit dry.”

This variability shapes her approach. Rather than piling on layers of products, Valerie focuses her efforts on facial sun protection, making it the central pillar of her routine. She keeps her skincare minimal, opting for fewer products than some of her younger family members, proving that simplicity can be incredibly effective.

Her sun care habits are heavily influenced by geography. Living in A Coruña, where the climate is often mild and temperate, Valerie doesn’t feel the constant need for heavy body sunscreen. This local climate directly impacts how frequently she applies body protection, highlighting how regional weather patterns can fundamentally shape consumer needs around sun care.

When it comes to her ideal sunscreen, Valerie’s focus shifts entirely to texture and wearability. She isn’t looking for a heavy, occlusive layer; she wants something that simply feels good on the skin. Her desires paint a clear picture for the modern sunscreen: it must be lightweight, non-greasy, and leave a comfortable, natural finish.

Valerie states plainly, “I don’t like to feel very oily.” This preference underscores a major trend: consumers value sun protection that delivers genuine protection without sacrificing skin comfort. For anyone dealing with drier or more reactive skin, the pursuit of a lightweight formula is not just a preference—it’s a necessity for integrating sun care into an everyday routine.

Valerie’s experience reinforces a key lesson for brands: comfort is paramount. The move toward lighter textures, subtle fragrance profiles, and adaptable protection based on skin needs allows sun care to transition from a chore into a seamless, comfortable part of daily life. Ultimately, the most effective sun protection is the kind that feels effortless.

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Global Cosmetics News

How Jasmine Tookes gets thicker lashes with her makeup trick

Mon, 31 Aug 2026 08:01:38 GMT

When you look at the world of high fashion and stunning visuals, it often seems like makeup is just about the final touch. But for the 5’9″ Victoria’s Secret Angel, Jasmine Tookes, the journey into beauty is far more artistic. If modeling hadn’t been her path, she would have become a makeup artist, a pivot fueled by an early, deep fascination with the transformative power of small techniques.

During her time on the runway, Tookes found herself constantly asking how subtle artistry could elevate a look. Every photoshoot and runway felt like a masterclass in enhancement, sparking a passion for the creative side of makeup. She learned that beauty isn’t just about glamour; it’s about storytelling, and that realization led her to embrace the artistry behind the glam chair.

Today, that fascination translates into an intentional and highly refined routine. Tookes prioritizes quality and comfort, making sure her beauty products align with her active life as a mother, businesswoman, and someone with sensitive skin. This focus on quality is why she gravitates toward brands like ILIA, which have become staples in her collection.

Her approach to defining the eyes is meticulous and masterful. She believes that eyeliner is a tool for definition, not a source of stress. Instead of aiming for absolute perfection, she embraces ease, finding that the less precious you are about it, the more fun the process becomes. Her signature look is a warm, softly-smudged smoky eye, paying homage to the era-defining supermodels of the 1990s.

To achieve this luminous canvas, Tookes starts with a radiant base. She typically uses ILIA‘s Super Serum Skin Tint in Dominica ST14 and Honopu ST14.5 to create a natural-looking, sun-kissed glow. This glow is further enhanced by strategic bronzer, ensuring her complexion is fresh and luminous before moving onto the eyes.

For her intricate eye work, she uses ILIA‘s Stylus Shadow Stick in Relic to define the lids. She then applies a matte warm brown eyeliner to tightline her upper lashes, smudging it at the outer corners to achieve a subtle, yet dramatic, wing. This technique gives her eyes definition without feeling overly done.

When transitioning to a more dramatic nighttime look, she swaps out her daytime liner for a deep matte brown hue, such as ILIA‘s Serif. She uses this to subtly define her lashes and adds a touch of drama to her wing. To complete the look, she emphasizes her lashes with ILIA‘s Limitless Lash in Before Dawn mascara, creating a polished aesthetic that feels both effortless and intensely chic. For Tookes, makeup is the perfect blend of artistry, comfort, and personal expression.

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Who What Wear Beauty

Save These 9 Neutral Nail Designs for Autumn

Mon, 31 Aug 2026 08:01:33 GMT

As the days grow shorter and the air turns crisp, the world shifts into rich, deep tones. While many friends are swapping summer brights for dramatic shades of burgundy and navy blue, there’s a quieter, equally compelling trend emerging for autumn: embracing the serene elegance of neutral manicures.

For those who gravitate towards softer aesthetics, a neutral manicure offers timeless sophistication. It’s a perfect way to refresh your look as you transition into a cozier season, allowing your nails to act as a subtle, chic accent rather than a loud statement.

If you’re looking to infuse your autumn wardrobe with effortless style, we’ve rounded up nine stunning neutral nail ideas that are perfect for achieving that sophisticated, seasonal glow. These shades balance seasonal richness with understated chic, proving that neutral doesn’t have to mean boring.

One standout trend is the creamy, muted warmth of Cashew Milk. This slightly deeper milky hue is the perfect autumnal equivalent to the creamy nail trend that dominated the summer months, offering a soft, inviting depth.

For a touch of glam, consider the chic contrast of Toffee Glaze. By pairing a neutral base with a chrome finish, this look delivers a statement manicure that is both super chic and effortlessly bright.

Embracing cooler tones, the striking Cloudy Grey shade is a masterful choice, allowing your nails to match the moody beauty of the autumn weather. It’s a sophisticated way to tie your manicure into the season.

Timeless polish continues with the luminous simplicity of Glass Nails. With their high-shine finish, these nails offer a polished, reflective look that works beautifully year-round, adding an undeniable sense of glamour.

Warmth is captured beautifully in Chestnut Tones, offering a rich, earthy hue that instantly evokes the cozy feeling of autumn. These shades are perfect for creating a deeply autumnal vibe.

For a soft, dreamy finish, the delicate Vanilla Cloud shade offers subtle sophistication. It is subtle, chic, and sophisticated, guaranteed to earn you compliments.

When depth is desired, a rich Chocolate Brown provides a perfect foundation. This deep, chocolatey hue offers a luxurious and grounding manicure for the cooler months.

Finally, for those who love minimalist beauty, the Naked Nails trend is thriving. The secret to this clean look lies in caring for your cuticles and shaping your nails perfectly before applying a sheer or natural-looking polish.

And for those who prefer pure elegance, a true True Nude polish remains the ultimate choice. It is the epitome of refined style, offering an elegant manicure that is always in vogue.

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Who What Wear Beauty

Kao expands Curél into Nordic markets

Mon, 31 Aug 2026 08:00:48 GMT

The Japanese cosmetics giant Kao is poised for a significant expansion across the Nordic region, bringing its popular Curél sensitive skincare brand to Sweden, Norway, Denmark, and Finland. This move is a strategic play aimed at solidifying Kao’s position in the European cosmetics market as part of a larger global growth initiative.

This latest rollout highlights Kao’s successful strategy of scaling select Japanese beauty brands internationally. By focusing on established specialist retail partners, the company is effectively bridging the gap between its acclaimed products and key consumer markets, demonstrating a keen understanding of regional beauty landscapes.

The expansion into the Nordic countries is scheduled to begin in September 2026, where Curél will be exclusively available through leading beauty retailers KICKS and Matas. This focused approach allows the brand to establish a strong foothold by leveraging trusted distribution channels in these sophisticated markets.

The Nordic expansion is part of a broader, ambitious global strategy. Curél is one of six focus brands within Kao’s Global Sharp Top strategy, underscoring its importance within the company’s overall portfolio. The strategic focus on Europe is clear: positioning the cosmetics portfolio as a priority area for accelerated growth.

The company’s expansion efforts are part of a sustained commitment to international growth. Previous expansions include the UK in 2019, Germany and France in 2025, and the Netherlands in May 2026, illustrating a consistent, methodical approach to market penetration.

Looking ahead, Kao is setting ambitious sales targets. The goal is to increase sales to 1.6 times 2024 levels by 2030. This target is supported by the fact that overseas markets currently account for approximately 50 percent of the company’s total sales, signaling that international performance is a cornerstone of the overall business success.

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Kao

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Global Cosmetics News

Kelly Rowland is OLAY’s Global Brand Ambassador

Mon, 31 Aug 2026 08:00:44 GMT

Global Sensation: Kelly Rowland Becomes OLAY‘s Face for Simplified Skincare

The world of beauty is buzzing with a major announcement as OLAY, the skincare brand owned by Procter & Gamble, has teamed up with Grammy Award-winning artist Kelly Rowland. Rowland has been appointed as the Global Brand Ambassador for the brand’s highly popular Super Collection, setting the stage for a truly international beauty campaign.

This high-profile partnership isn’t just about celebrity appeal; it’s a strategic move designed to amplify the already impressive commercial success of OLAY’s signature line. The campaign centers around the Super Collection, a range celebrated for its philosophy of simplified, multi-benefit skincare.

The collection features three star products: the Super Serum, the Super Cream, and the recently introduced Super Eyes. This range has quickly established itself as a favorite among consumers looking for effective, streamlined routines.

The momentum behind this collaboration is built on proven sales figures. The Super Serum, in particular, has demonstrated remarkable traction, achieving the coveted position as the number-one selling serum at Boots UK following its debut. Furthermore, the Super Cream has successfully secured the Amazon’s Choice status, signaling strong consumer confidence in the product’s quality and efficacy.

By pairing Rowland with the collection, OLAY is leveraging a globally recognized figure to extend the visibility and growth of its key franchises across international markets. This move perfectly encapsulates OLAY’s strategy: using global influence to build brand visibility while championing accessible, multi-benefit skincare solutions.

The appointment positions Kelly Rowland not just as a face, but as the global embodiment of the OLAY philosophy—a powerful, simplified approach to achieving radiant, healthy skin.

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Global Cosmetics News

26.2% Revenue Growth for Mao Geping Cosmetics First Half

Mon, 31 Aug 2026 08:00:08 GMT

China’s Beauty Boom: Mao Geping Cosmetics Drives Double-Digit Growth in First Half

The landscape of the Chinese beauty industry is heating up, and homegrown prestige brands are proving their commercial power. Mao Geping Cosmetics, a prominent player in the domestic market, has recently reported impressive financial results for the first half of the year, signaling strong momentum for the growing sector.

The company announced robust performance, reporting double-digit growth across the board. Revenue surged by a significant 26.2 percent year on year, reaching RMB3.27 billion. This strong performance underscores the expanding appetite consumers have for high-quality, domestically produced cosmetics.

Looking deeper into the financial details, the first-half earnings reached RMB805.45 million. This represents a solid increase over the previous year’s earnings of RMB669.77 million, reflecting a growth of approximately 20 percent. This profit expansion demonstrates the effective strategy and strong market penetration of Mao Geping Cosmetics.

The increase was also reflected in shareholder value, as earnings per share rose from RMB1.37 to RMB1.64. These metrics paint a clear picture of a successful operational period, where growth in sales translated directly into improved profitability.

What these numbers truly reveal is more than just incremental growth; they highlight the increasing commercial strength of Chinese beauty brands on the global stage. Mao Geping Cosmetics’ success serves as a compelling example of how domestic innovation and quality are capturing significant market share.

This momentum suggests that the domestic market is not only thriving but is increasingly setting the pace for global cosmetic trends. As the industry continues to evolve, companies like Mao Geping Cosmetics are positioned to lead the charge, demonstrating the powerful potential inherent in homegrown beauty innovation.

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Global Cosmetics News

Cottonball targets prestige beauty with skincare

Mon, 31 Aug 2026 08:00:04 GMT

Bridging the Gap: Cottonball Launches Luxury Prescription Skincare

The intersection of clinical dermatology and prestige beauty has long been a fascinating, yet often separated, world. Now, a new player, Cottonball, is poised to redefine this space by launching a premium prescription skincare business that seamlessly merges the rigor of medical science with the allure of luxury branding.

Cottonball is not simply selling skincare; they are offering a highly personalized healthcare experience. Their model is built on the principle of combining personalized prescribing with the positioning of high-end beauty, aiming to unlock a new market where prescription-strength formulations are packaged with the prestige and experience of luxury cosmetics.

The launch kicks off on September 1 with a carefully curated selection of six prescription skincare treatments. These are not mass-market products; they are bespoke treatments priced between US$198 and US$234 for a two-month supply, reflecting the personalized consultation and custom formulation involved.

How does this unique experience come to life? The process is highly individualized. Customers begin by completing an online assessment, which then guides a board-certified dermatologist in developing a precise, individual treatment plan. This plan is then utilized to custom compound formulations using prescription-strength actives, ensuring every product is tailored to the individual’s specific dermatological needs.

The science behind these custom treatments is overseen by exceptional talent. The formulations were developed in collaboration with cosmetic chemist Ron Robinson, while the dermatological expertise is provided by Dr Mona Gohara, Clinical Professor of Dermatology at Yale School of Medicine, who serves as the dermatology adviser for the project.

This innovative approach targets a growing demographic—consumers who already navigate the complex world of prescription skincare while simultaneously seeking prestige and masstige beauty. Cottonball aims to disrupt the traditional hierarchy by demonstrating that efficacy and luxury are not mutually exclusive.

By successfully packaging prescription-strength ingredients within a framework of luxury experience and prestige branding, Cottonball is highlighting the growing convergence of beauty, dermatology, and personalized healthcare. This business model promises to create significant disruption for the prestige skincare market, proving that truly personalized, high-efficacy skincare can command a premium price and appeal to a wider audience.

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Global Cosmetics News

Oura targets $3B IPO at $16B valuation

Mon, 31 Aug 2026 07:59:28 GMT

The Smart Ring Revolution: How Oura is Aiming for a $16 Billion Future

The world of wearable technology is buzzing with whispers of massive valuation, and at the forefront of this seismic shift is Oura, the company behind the popular smart ring. Reports indicate that Oura and some of its existing investors are eyeing an ambitious goal: raising up to US$3 billion through an initial public offering, a move that could catapult the health and wellness technology company to an estimated valuation exceeding US$16 billion.

This extraordinary potential is fueled by the accelerating intersection of biometric tracking and personalized well-being. As the demand for data-driven longevity, beauty, and health becomes paramount, biometric devices like Oura are no longer just gadgets; they are becoming essential tools for navigating modern life. Investors are increasingly recognizing the power of personalized health metrics, which attracts significant attention from major technology groups looking to capitalize on the burgeoning wearable market.

Oura’s journey to this potential valuation is built on solid financial growth and impressive market penetration. Following a substantial US$875 million Series E funding round in September 2025, the company reached a valuation of US$11 billion. The trajectory is clearly upward, with revenue projections aiming for US$1.5 billion in 2026—a threefold increase over the US$500 million generated in 2024.

The physical adoption of the technology is equally compelling. By September 2025, Oura had already sold 5.5 million rings, demonstrating a strong consumer appetite for integrated, continuous health monitoring. This success has positioned the company strongly as it prepares for its public debut.

The upcoming IPO process is being handled with the highest level of financial expertise. Oura is collaborating with some of the industry’s most respected investment banks, including Goldman Sachs, Morgan Stanley, JPMorgan, Allen & Co., and Jefferies, ensuring a smooth and strategic listing.

With the confidential filing for an IPO completed in May, the company anticipates being ready to list as early as September. This strategic collaboration signals a confidence that the market is ready to embrace Oura as a dominant force in the future of personalized health technology.

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Global Cosmetics News

Gen Z Scent: Riding Americana Nostalgia with Stetson

Mon, 31 Aug 2026 04:05:30 GMT

A Shot of Nostalgia: How Scent Beauty is Betting on the Enduring Appeal of the American West

In a landscape saturated with fleeting trends, one fragrance house is making a bold, history-infused move. Scent Beauty, a powerhouse in contemporary scent marketing, is capitalizing on a deep cultural fascination with the American West and the powerful nostalgia that this imagery evokes. Their latest strategic play? Placing a massive bet on the enduring, timeless quality of the Stetson name to transcend generations.

This isn’t just a marketing campaign; it’s a cultural collision. By tapping into the romanticized history of the Western frontier, Scent Beauty is weaving a compelling narrative that speaks directly to contemporary consumers, particularly the Gen Z demographic who are hungry for authenticity and an accessible sense of heritage.

To make this vision a reality, the licensee has committed a significant amount, investing $5 million in marketing efforts slated through the end of the year. This substantial financial commitment signals Scent Beauty‘s serious intent in positioning Stetson fragrances as more than just scents—they are becoming cultural artifacts.

The strategy hinges on reframing the iconic Stetson brand, rooted in the rugged aesthetics of the American West, into a modern, desirable fragrance experience. It bridges the gap between historical iconography and the current demands of youth culture, transforming an established legacy into a forward-looking statement.

This ambitious push is poised to redefine how heritage brands interact with new generations. It demonstrates that the power of nostalgia is not a relic of the past, but a potent, vibrant tool for driving future consumer engagement. Scent Beauty’s venture suggests that by honoring the roots of the brand, they are setting the stage for a truly multigenerational fragrance story.

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Beauty Independent

Alpyn is building a new world not just products

Mon, 31 Aug 2026 04:05:26 GMT

The Call of the Wild: How a Beauty Visionary Found Her Roots in Jackson Hole

For many, a career is just a job; for some, it’s a journey. Kendra Kolb Butler’s path was decidedly the latter. Following a distinguished career in the corporate beauty industry—which included a decade spent honing her craft at Dr. Dennis Gross Skincare—Butler felt an undeniable pull toward something wilder, something more elemental. In 2015, she answered that call, trading the concrete landscapes of New York for the breathtaking expanse of Jackson Hole, Wyoming.

This move was more than just a change of address; it was a profound shift in philosophy. It reflected a deeper commitment to nature, sustainability, and the raw, untamed beauty found in the Western landscape. Butler didn’t just seek a new place; she sought an environment that mirrored the ethos of her growing vision for her brand, Alpyn.

Alpyn is more than just a skincare line; it is an embodiment of this wild spirit. It represents a dedication to wildcrafted ingredients and a belief that true beauty is rooted in the natural world. This philosophy resonated deeply, drawing in customers who share an appreciation for handcrafted quality and earth-based wellness.

The brand’s narrative has steadily evolved, moving beyond simple product creation to focus on something far grander: Alpyn is building a world, not just products, but a new one. This ambition demonstrates a commitment to holistic beauty, seeking to blend high-end skincare with a deep respect for the environment that inspires it.

Kendra Kolb Butler’s journey—from the polished world of corporate beauty to the rugged beauty of the mountains—serves as an inspiring testament to the power of chasing a vision. It shows that sometimes, the most transformative creative leaps happen when we allow ourselves to follow the call of the wild.

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Beauty Independent

13 Products That Impressed Editors From Lip Plumper to Foundation

Mon, 31 Aug 2026 00:10:12 GMT

If August had a beauty aesthetic, it would be pure, sun-kissed magic: skin that glows like soft butter, lips stained with reflective gloss, and limbs drenched in that perfect golden-hour luminescence. While we eagerly anticipate the arrival of fall, the beauty world is busy holding onto that late-summer glow with formulas designed for hydration, luminosity, and lasting wear.

This transition season isn’t just about changing outfits; it’s about upgrading your skincare and makeup routine with ingredients and textures that deliver tangible results. We’re not just looking for temporary fixes; we’re seeking products that support healthy, hydrated skin from the inside out.

The secret to that perfect late-summer radiance lies in thoughtful formulation. We’re talking about lightweight yet deeply nourishing essences, serums packed with high-grade ingredients, and foundations that blur imperfections rather than mask them. Whether you’re dealing with congestion or seeking a flawless complexion, the focus is on formulas that absorb beautifully and enhance your natural beauty.

For those prioritizing skin health, some standout recommendations focus on deep moisture. A product like the Oak Essentials Moisture Rich Emulsion offers a silky, serum-like texture that calms easily congested skin, leaving a glass-like finish. Complementing this is the Prequel AM/PM Moisturizer, a wonderful mid-weight formula packed with ceramides and peptides that locks in moisture without feeling heavy, making it perfect for layering under makeup.

The glow extends beyond the face and into the overall complexion. The Cyklar Self-Tanning Milky Essence provides a beautiful, natural-looking sun-kissed effect, blending the benefits of a body serum with a self-tanner in one luscious step. For an extra layer of hydration, the Biodance Collagen Peptides Jelly Serum Mist acts as the face mist version of a hydrogel mask, delivering collagen and peptides for deep moisture and a bouncy, dewy finish.

Lip care also deserves a spotlight. For plump, vibrant lips, the Aora México Acaríciame Más Chili-Infused Solid Lip Gloss Serum delivers an immediate, bee-stung pout, infused with spicy and peppermint oils. If you prefer a lighter touch, the Farmacy Lip Smoothie Vitamin C + Peptide Lip Balm brings a fresh, subtle scent while nourishing lips with Vitamin C and peptides. For a long-wearing, hydrated stain, the MAC Cosmetics Lustreglass Stainglass Long-Wearing Glossy Lip Tint offers stained-glass color that lasts all day while keeping lips plump and nourished.

Beyond lip and face, the transition into fall also offers fun play with color. The Saie Supersuede Baked Eyeshadow introduces a velvety, richly pigmented formula that creates a soft, muted neutral glow, perfect for those everyday looks.

Ultimately, the trend we are seeing is a commitment to quality. The beauty landscape is shifting toward formulas that are transparent about their ingredients, deliver genuine results, and cater to every skin type. Embracing these thoughtful, high-performing products is the perfect way to welcome the rich, glowing season ahead.

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Who What Wear Beauty

My Home Style: Lights, Books, and Skincare Secrets

Sun, 30 Aug 2026 16:09:47 GMT

August flew by in a whirlwind of deadlines and brutal heatwaves, leaving behind a feeling that life should have been a slow, sultry affair—one spent dozing in hammocks and sipping lemonade. Instead, the month felt like being thrown into a chaotic wok, a stark contrast to the tranquil escape I craved. But even in the midst of the chaos, there are small, brilliant discoveries that make the everyday feel a little more manageable, and in the world of beauty, we’ve found some true game-changers.

When it comes to skincare, the biggest shift has been ditching the guesswork for true personalization. The old method of trawling through endless product aisles felt overwhelming. Now, I’ve found my base camp in a system that understands exactly what my skin needs. This is where the Renew + Me line steps in, offering a personalized skincare routine based on an online consultation. It’s a game-changer because the cream is tailored to your specific needs, ensuring you receive precisely what your skin requires, without the need to guess or sift through countless products.

This personalized approach is powerful, especially when tackling stubborn skin concerns. While many focus solely on retinoids, I’ve discovered the incredible power of combining them with supportive ingredients like niacinamide and azelaic acid to calm redness, soothe the skin barrier, and fade marks. The ultimate result? A truly balanced complexion that feels smoother, more even-toned, and wonderfully smooth.

The genius of the Renew + Me Nightly Active Treatment lies in its ability to combine these potent actives with a protective base cream, delivering comprehensive care in one step. And for convenience, the system even includes a unique click-and-twist doser, ensuring that each night, I receive the exact amount of product needed—no waste, no double-guessing.

Beyond skincare, I’ve been exploring clever solutions for modern living, from smarter tech to stylish home aesthetics. For instance, upgrading my reading experience led me to a new Kindle Paperwhite. While the older models had their merits, the newer devices offer a significant leap in screen quality and functionality, making the reading experience truly immersive. It’s a testament to how quickly technology evolves, proving that even a decade-old device can still offer incredible value.

On the home front, the quest for beautiful lighting without the hassle of plumbing has led to a wonderful discovery: plug-in wall lights. Forget the pain of redoing walls for extra fixtures; these offer a beautiful solution. Brands like Jim Lawrence provide gorgeous, high-quality fixtures—in styles like “Brooke”—that bring warmth and elegance to any space without needing an electrician. The fun part is the customization; you can choose from endless lampshades, allowing you to tailor the look from whimsical to elegant.

And for those moments when lunch requires minimal fuss but maximum flavor, I’ve found a culinary delight: the Unearthed Spanish Tortilla. This ready-made option is a ten-second wonder, packing savory protein and potato goodness. Simply opening the package and assembling it with fresh tomatoes and rocket creates a perfect, quick, and satisfying meal that saves time without sacrificing quality.

Finally, to round out the month, I turned to literature and found myself captivated by The Artist. Set in post-war Provence, the novel delves into the turbulent world of a reclusive painter and the journalist drawn into his insular, passionate existence. It’s a beautifully executed read, perfect for a late summer escape, reminding us that even in a chaotic world, there is profound beauty waiting to be discovered.

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A Model Recommends

5 Drugstore Lip Liners Rival Designer Formulas Under $10

Sun, 30 Aug 2026 12:10:05 GMT

When it comes to lip color, many of us adore the idea of a beautiful lip combination, but the real secret weapon—the foundation of a flawless look—is the lip liner. While the world of luxury beauty offers dazzling options, there’s a growing, undeniable truth: you don’t need to empty your wallet to achieve incredible pigment, smooth application, and staying power. Recently, makeup artists and savvy beauty enthusiasts have shifted their focus, discovering that some of the best results are found in the world of drugstore lip liners.

Celebrity makeup artist and co-founder of Halo42 Skincare, Tim Quinn, champions this philosophy. He notes that many affordable formulas now deliver the same excellent glide, pigment, and longevity as prestige brands. For Quinn, the accessibility of drugstore options is a huge advantage, allowing him to experiment with multiple shades without committing to expensive single pencils. As a makeup artist, he relies on quality and versatility, making the accessibility of these liners a true win for efficiency.

Fortunately, the drugstore aisle is packed with some true gems. We’ve compiled a master list of the best lip liners available right now, whether you are chasing a trendy purple shade, extreme pigment, or marathon wearability.

The Top Drugstore Lip Liner Picks

For those looking to make the switch, here are the standout performers:

Best Overall: The Maybelline Lifter Liner has earned a spot at the top. It’s obsessed with pigment and longevity, leaving a stain that lasts for hours. Reviewers rave about its ability to give plenty of room to play before setting.

Best Affordable: For those on a budget, the Wet n Wild Color Icon Lip Liner is unbeatable value. It delivers a massive amount of product and surprisingly nuanced colors for under seven dollars.

Best Viral: If you’re following the latest trends on social media, the Morphe Signature Lip Pencil is trending hard. With a vast range of shades and an easy-glide formula, this liner is a must-try for its versatility.

Best Long-Wearing: Need a marker that truly defies fading? The e.l.f. Cosmetics Main Stain Lip Marker is a game-changer. Its transfer-resistant formula locks in color, making it perfect for creating precise, vivid lip lines.

Best MUA Recommended: Makeup artists often gravitate toward the NYX Slim Lip Pencil Lip Liner. Praised for its creamy, blendable formula and fantastic shade range, it offers a prestige-level performance at a fraction of the cost.

Finding your perfect liner involves more than just the product; it’s about understanding what you need. Experts suggest focusing on texture, pigment, and wearability. Choose a creamy formula that glides on without dragging but holds its place. Look for a liner that works seamlessly with your natural lip tone and complements a wide variety of lipstick and gloss shades.

When you’re ready to master your pout, remember that the application technique matters just as much as the product. For a soft, blurred look, line your lips and gently smudge the edges inward. For a fuller, pouty effect, try the “faux filler” method: start at the cupid’s bow and the center of the bottom lip, slightly overdrawing just those areas to create dimension before blending.

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Marie Claire Beauty

5 Fall Beauty Swaps and Sale Deals

Sun, 30 Aug 2026 12:09:36 GMT

The beauty world constantly demands adaptation, and as a beauty editor, I find that aligning my routine with the changing seasons isn’t just a preference—it’s a necessity. Each season brings a fresh set of demands from our skin, demanding a strategic shift in products, textures, and techniques. It’s less about following rigid rules and more about listening to what our skin actually needs right now.

When winter sets in, the focus shifts immediately to deep hydration and protection. This is the time to lean into robust cold-weather skincare, prioritizing rich Bodycare products to combat dryness. The goal is to create a protective layer that shields the skin from the elements while nourishing it from within.

As the weather warms, so does our approach to makeup and skincare. Heavy, full-coverage formulas are swapped for soft, sheer tints, allowing the skin to breathe. This transition mirrors the change in our skin’s needs, moving from heavy protection to lighter, more breathable hydration.

Summer calls for ultra-lightweight, gel-based skincare. Gel moisturizers keep things cool and fresh, perfectly suited for humid conditions. However, as we transition into the cooler months, we realize that our skin’s vulnerability to moisture loss—Transepidermal Water Loss (TEWL)—increases. This is where the change in texture becomes crucial.

To combat this shift, I’m making a deliberate change: swapping lightweight gels for thicker, more occlusive moisturizers. This isn’t just about feeling comfortable; it’s about strategy. By using richer textures, we lock in moisture, prevent irritation, and address skin needs more comprehensively.

For advanced treatments, the rhythm of retinol is also adjusting. While I have enjoyed using retinol serums for years, I’ve taken a pause to reassess. Recognizing the potential for post-summer sun damage and managing rosacea flare-ups, I’m dialing back the frequency while still seeking those extraordinary anti-aging benefits. Dermatologists recommend a gradual approach, and I’m embracing that wisdom, using it strategically twice a week to build resilience.

When selecting high-grade ingredients, quality truly matters. For my nighttime routine, I rely on potent options like SkinCeuticals Retinol 1.0 Maximum Strength Refining Night Cream, a high-grade investment that delivers lasting results. Similarly, for soothing sensitive skin, products like Avène Cicalfate+ Restorative Protective Cream provide the gentle, protective barrier needed for sensitive skin.

This strategic mindset extends to body care. As fall brings concerns like rough texture and Keratosis Pilaris, lightweight lotions simply won’t cut it. I’m investing in richer textures and active ingredients. Products like the Eminence Organic Skin Care Body Hydration Bundle offer the rich coconut and shea butter blends that physically work to smooth and soften the skin, making a noticeable difference.

Beyond skincare, the external elements of our routine are also evolving. Haircare, for instance, has seen a dramatic change. The old methods of high-temperature heat styling are being replaced by modern, high-velocity, air-drying tools, such as the Shark Speedstyle Pro Flex Professional Performance High-Velocity Hair Dryer System. These tools offer superior styling without the harsh heat damage.

Finally, even the finishing touches are undergoing a refresh. I’ve moved away from relying solely on mascara and brow gel, opting instead for specialized lash and brow serums. Investing in targeted formulas, like Grande Cosmetics’ Grandelash and Grandebrow Travel Duo, allows for the encouragement of natural length and density, bringing back a more balanced, naturally beautiful look.

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Who What Wear Beauty

7 Brown Lip Gloss Formulas I Always Carry

Sun, 30 Aug 2026 07:56:37 GMT

Lip gloss has long been a beloved staple in beauty routines, evolving from super-glittery, sticky formulas of the past to today’s sophisticated, glowy experiences. While the evolution of makeup has seen countless shifts, the quest for the perfect lip color remains constant. Especially for those of us with deeper skin tones, finding a shade of brown that looks rich and natural without looking heavy is often the ultimate style challenge.

The shift in beauty trends now favors natural-looking, luminous results. This preference extends to lip products, where the focus is on achieving a healthy, radiant glow. When it comes to brown shades, the goal is to enhance the natural complexion rather than mask it, and this means embracing rich, flattering hues that harmonize perfectly with your undertone.

For those seeking a sophisticated yet effortless lip look, brown glosses offer an elegant solution. They enhance the natural warmth of the skin beautifully, making them versatile enough to pair with any makeup style, from a full face of color to a minimalist “no-makeup” makeup aesthetic. The right brown gloss adds depth and dimension without ever looking overdone.

Based on extensive testing and a deep dive into various formulas, we have narrowed down the field to the most impactful and well-regarded options for brown lip glosses this season. Whether you prefer a high-shine finish, a creamy balm texture, or a subtle, hydrating tint, there is a perfect formula waiting for you.

Among the top contenders are several exciting products that manage to deliver both high performance and luxurious feel. For those who adore a high-shine, glass-like finish, Refy Lip Gloss stands out. It offers a wide range of shades, including Fawn and Sepia, providing a polished, high-impact look, although users should be mindful of the packaging when storing the gloss.

For a truly luxurious experience, Dior’s Addict Lip Glow Oil offers a deeply nourishing tint. Formulated with cherry seed oil and vitamin E, this oil reacts with the lips’ unique pH to create a custom, natural-looking stain. Though it comes at a higher price point, its ability to hydrate while providing a high-shine, non-drying finish makes it a worthwhile indulgence.

If affordability meets performance, the NYX Professional Makeup Fat Oil Lip Drip is a standout. This gloss is infused with nourishing ingredients like cloudberry and raspberry seed oil, providing a plush, cushiony feel without the stickiness often associated with traditional glosses. With seven different shades available, it offers incredible value and excellent coverage for various skin tones.

For those craving a high-shine, glossy finish that feels incredibly plush, Vieve Lip Dew is a must-try. This hybrid gel-oil formula is packed with Vitamin E and extracts, allowing the gloss to melt into the lips, providing deep conditioning and a glassy sheen. The Supermodel shade delivers a rich neutral brown hue that is both sophisticated and luminous.

The shimmery category is equally compelling, featuring Fenty Beauty’s Gloss Bomb Universal Lip Luminizer. The Hot Chocolit shade provides a rich, shimmery brown that offers a bolder edge without excessive glitter. This formula is deeply hydrating and non-sticky, making it a favorite for those who want intense color payoff and high-end shimmer.

Finally, for a more skincare-focused approach, Rhode’s Peptide Lip Tint offers a hydrating treatment that doubles as a gloss. Blended with peptides and shea butter, this tint delivers an ultra-glossy finish while keeping lips feeling plump and nourished all day. The range includes shades like Espresso and Macadamia Butter, allowing for both sheer, everyday looks and more dramatic evening applications.

When choosing your next brown lip product, remember that the best formula is the one that feels right for your skin and your desired look. Whether you opt for a high-shine gloss, a moisturizing balm, or a pigmented tint, the goal is always achieving a balanced, radiant, and comfortable lip experience.

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Who What Wear Beauty

Executive Moves Sunday Business Action

Sun, 30 Aug 2026 07:56:06 GMT

The New Guard: How Leadership is Reshaping the Beauty and Retail World

A seismic shift is underway across the world of beauty, luxury, and retail. It’s not just about new product launches; it’s about a fundamental transformation in how these massive global businesses are being led. Across the board, executives are making major moves—either stepping into high-powered roles or stepping aside—signaling a profound generational and strategic pivot within the industry.

This re-evaluation of leadership is driven by complexity. As companies navigate rapidly evolving consumer demands, complex international expansion, and the digital revolution, the focus has shifted from traditional brand management to cutting-edge operational strategies. The new executive agenda is heavily weighted toward technology, supply chain resilience, and global growth.

In the realm of luxury, this shift is evident in the talent being brought to the table. For instance, the Italian powerhouse Bottega Veneta has appointed Romain Spitzer as CEO, bringing with him deep expertise spanning luxury brand development and fragrance, including valuable experience from the LVMH group. This move perfectly illustrates the increasing value of executives who can bridge high-end aesthetics with global market demands.

The trend of blending expertise is also taking hold in other segments. L’Oréal has appointed Stéphane Bérubé as President and CEO for Canada, ensuring that one of the group’s key North American businesses is steered by a proven executive focused on navigating evolving retail channels and consumer behavior.

The digital age is clearly dictating the future of operational leadership. Technology is no longer a back-office concern; it is central to competitive differentiation. This is seen in major retail appointments, such as Ulta Beauty naming Kelly Garcia as Chief Technology Officer. This highlights the necessity of integrating digital infrastructure and data into the very core of retail strategy.

Meanwhile, the physical and digital retail spaces are finding new strategic guidance. Macy’s has named Alexandre Choueiri CEO of Bluemercury, placing new leadership behind this specialist beauty retailer as the parent company focuses on strategic development within its portfolio.

Operational excellence is also taking center stage. The need for agility and resilience in a global market has elevated supply chain leadership. Henkel Brands appointed Dr. Fatih Koyuncu as Chief Supply Chain Officer, underscoring the strategic importance of manufacturing and logistics in creating efficient global networks.

Even established giants are undergoing transitions. At Sephora, Global COO Alexis Rollier has stepped down after a distinguished 14-year tenure, marking the end of a significant chapter defined by international expansion and digital transformation.

Furthermore, founder-led businesses are grappling with the challenge of succession. Transitions at companies like Jones Road Beauty, where CEO Cody Plofker stepped down, and Dis-Chem, where the founder is progressing with a long-term succession plan, demonstrate the governance challenges inherent in scaling entrepreneurial success. These moves reveal a broader industry acknowledgment that long-term growth depends on developing robust leadership structures that can seamlessly manage change.

Ultimately, these executive movements reflect an industry prioritizing leadership capabilities that extend far beyond traditional brand stewardship. As beauty and retail businesses grow larger, more global, and operationally complex, the selection and management of leaders—and the smooth transition between them—are proving to be the most critical components of future success.

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