Regent Unites Avon Businesses Through Acquisition
Bridging the Gap: Regent Acquires Avon North America, Uniting Beauty Giants
In a significant move poised to reshape the landscape of beauty retail, Regent has agreed to acquire Avon North America from LG H&H. This transaction marks a powerful reunification of the major Avon businesses, bringing them back under a shared ownership structure and strategy for the first time since the two entities separated in 2016.
The deal is more than just a corporate transaction; it represents a strategic alignment between global beauty powerhouses. Regent, which had already expanded its footprint by acquiring Avon’s international operations across Europe, Asia, Africa, and the Middle East from Natura & Co. in January 2026, is now integrating North America into this cohesive global vision.
This synergy creates a unified global Avon business, designed to leverage the strengths of both organizations. The goal is to strengthen the social-selling model while allowing both companies to pursue distinct, yet complementary, growth priorities.
For the incoming Avon leadership, this unified structure offers a fresh mandate. Lisa Siders, the incoming CEO, will focus on key areas designed to enhance the brand’s presence and impact. Her priorities will center on driving product development, executing market connections, and strengthening opportunities for Avon Representatives and Ambassadors across the continent.
The strategic benefit for LG H&H is equally compelling. By divesting the North American operations, the Korean beauty group can sharpen its focus on its core competencies, particularly its established growth in K-beauty, wellness, and broader retail expansion.
The transaction is slated for a close on September 1, 2026, signaling a clear timeline for integrating these powerful assets. This strategic union positions the combined entities to navigate the future of global beauty commerce with renewed vigor and unified purpose.
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