Kenneth Benaim Campbell named Oriflame CEO

Oriflame is embarking on an exciting new chapter in its journey, bringing on a global heavyweight to steer the company through its ongoing transformation. The organization has officially appointed beauty industry veteran Kenneth Benaim Campbell as its new Chief Executive Officer, effective immediately.

This strategic move brings immense international leadership experience to the helm of Oriflame. Campbell’s career is defined by decades of success in the global cosmetics landscape, providing a deep well of knowledge that aligns perfectly with Oriflame’s ambitious goals for international growth and brand expansion.

Before taking the reins at Oriflame, Campbell spent over thirty years mastering the art of international business. A significant portion of this expertise was honed during his 27-year tenure at L’Oréal, where he held senior leadership roles across diverse and demanding markets. He successfully managed and led businesses spanning Europe, Asia, and Latin America, working in dynamic regions including the UK, Germany, Spain, Mexico, China, and India.

His leadership experience extends beyond cosmetics; most recently, Campbell served as President for both Europe and North America at Lipton Teas & Infusions, further solidifying his track record in managing complex, multi-market enterprises. This diverse background demonstrates an unparalleled ability to navigate the complexities of global markets and build powerful brand portfolios.

Campbell steps into this pivotal role following Anna Malmhake’s tenure, during which she oversaw Oriflame’s important recapitalization and launched its key transformation strategy. With Campbell’s deep expertise in market management and brand development, there is significant confidence that he will effectively support Oriflame‘s mandate to strengthen its beauty portfolio and enhance its unique Beauty Entrepreneur model.

The appointment signals a strong commitment by Oriflame to leveraging global best practices to achieve its next phase of growth. As the company continues its evolution, Kenneth Benaim Campbell is poised to drive significant international expansion and reinforce Oriflame’s position as a global beauty force.

By Liam Brooks