Jasmine Tookes’ Trick for Thicker Lashes and ’90s Makeup

From Runway to Real Artistry: How Jasmine Tookes Mastered the Art of the Smudged Eye

When you look at a beauty icon like Jasmine Tookes, it’s easy to see flawless glamour. But behind the spotlight and the runway, this 5’9″ Victoria’s Secret Angel harbored a secret passion: makeup artistry. If modeling hadn’t been her path, she would have found her true calling in the creative world of cosmetics, driven by an innate fascination with how small techniques could completely transform a look.

Tookes found her initial inspiration on set, where she watched countless talented makeup artists at work. She learned early on that makeup wasn’t just about covering up; it was about storytelling—using small strokes to enhance features, create mood, and tell a visual narrative. This on-set immersion solidified her love for the artistry inherent in applying color and light.

Today, that passion translates into an intensely intentional routine rooted in quality and comfort. Balancing motherhood, business, and sensitive skin, Tookes is meticulous about what she uses. She embraces a technique focused on soft definition rather than heavy drama, often favoring a warm, softly-smudged smokey eye inspired by the iconic looks of the ’90s supermodels—a look she describes as something that feels completely authentic to her.

Her approach starts with creating a luminous canvas. She favors Ilia’s Super Serum Skin Tint in shades like Dominica ST14 or Honopu ST14.5 to ensure a natural, sun-kissed base, complemented by perfectly applied bronzer for warmth.

Once the complexion is set, she moves onto defining the eyes with precision. For her eyeshadow, Tookes opts for Ilia’s Stylus Shadow Stick in Relic, allowing for easy blending and depth. The secret to nailing a perfect liner, she explains, is letting go of perfection; the less precious you are about it, the more fun the process becomes.

She achieves that signature smudged effect by using Thru Line Waterproof Eyeliner in Gesture or Serif. By carefully tightlining the upper and lower lash lines, she defines her gaze without making the look feel overly heavy. This technique allows her to achieve a subtle, effortlessly defined wing.

For a truly enhanced lash look, Tookes turns to Ilia’s Limitless Lash in Before Dawn mascara, choosing a rich brown hue that adds fullness and warmth. Her goal is always makeup that feels polished yet easy—something that looks and feels like her, allowing her to dial up the intensity only when her mood demands it.

Jasmine Tookes’s beauty philosophy proves that true artistry lies in balancing skill with self-expression. It’s a reminder that whether you are on a runway or creating a signature routine, the most striking look is always one that feels wonderfully genuine.

By Madison Clarke