I Tried Louis Vuitton Beauty First

Lucas Bennett 07/22/2026

Louis Vuitton, a name instantly synonymous with haute couture and exquisite travel accessories, is making a bold, breathtaking leap into the realm of beauty. The iconic French maison is transforming its legacy by expanding beyond fragrance and fashion to launch La Beauté Louis Vuitton, a collection that fuses signature LV house codes with unparalleled craftsmanship.

This new venture marks a significant new chapter for the luxury brand, driven by the vision of acclaimed makeup artist Dame Pat McGrath, who serves as the creative director for the launch.

McGrath, who has spent over two decades working backstage at Louis Vuitton fashion shows, is thrilled to be involved in this endeavor, emphasizing that the collection is a result of extraordinary creativity and innovation. The resulting line isn’t merely makeup; it’s intended to be treasured beauty objects—cosmetics designed to be kept, refilled, and cherished for years to come.

The inaugural lineup introduces highly sophisticated products, blending luxurious texture with iconic design. Taking center stage is the LV Rouge lipstick line, which offers 55 shades in both matte and satin finishes. These lipsticks are enriched with potent ingredients like shea butter and hyaluronic acid, alongside waxes derived from fragrant rose, jasmine, and mimosa flowers. Each bullet is stamped with the signature LV monogram, transforming a simple application into a statement of luxury.

Adding another layer of sensory delight, the lipsticks are delicately scented with a custom floral fragrance developed by house perfumer Jacques Cavallier Belletrud. Shades like Monogram Rouge provide a muted, warm red that exudes effortless chic, feeling less like traditional makeup and more like an accessory that completes an entire look.

Complementing the lip collection is the LV Baume line, presented as perhaps the most luxurious lip balm ever created. Available in ten shades, including a clear option, these balms deliver intense hydration with a sheer tint. The formulas are gentle and infused with scents like raspberry-mint, making them easy to use and refill.

For those who desire depth on the eyes, the LV Ombres eyeshadow quads offer eight distinct color stories. These silky, pigmented shadows are formulated with moisturizing elements such as plant-derived squalane and camelina flower oil extract, ensuring a gentle experience for the skin. The palettes simplify the art of creating a cohesive eye look, allowing users to select shades that harmonize effortlessly.

While these beauty treasures arrive in an exquisite collection, they offer remarkable value. The full range is set to drop on August 25th. LV Rouge and LV Baume retail for £120 each, while the stunning LV Ombres quads are priced at £190, cementing their status as true luxury items.