High-End Colorist’s 10 Drugstore Beauty Picks
When you’re working in a beauty-focused industry, it’s easy to fall down the rabbit hole of expensive routines. But what if the secret to achieving stunning results isn’t found exclusively in high-end labels? We often operate under the assumption that a higher price tag automatically translates to better formulas, but that couldn’t be further from the truth.
That’s exactly the perspective I’ve learned from Jess Gonzalez, a senior colorist at the sought-after salon Flore in West Hollywood. As someone who works with some of the most glamorous faces in the industry—from Becky G to Sofia Richie Grainge—Gonzalez has seen it all. And when it comes to hair and skin, she knows that efficacy trumps expense every single time.
Gonzalez’s experience has shown her that you don’t need to buy everything at luxury prices to achieve flawless results. There are incredible, high-performing formulas available at every price point. The key isn’t just spending less; it’s knowing how to choose products that truly serve your specific needs.
For her, finding the right product is all about knowing what you need—be it hydration, color protection, or volume—rather than simply following a price guide. She emphasizes that amazing results come from selecting the right ingredients and formulas, regardless of the brand name.
So, what are some of the drugstore essentials that earn the trust of a professional colorist? Gonzalez’s personal favorites prove that you can achieve luxurious results without breaking the bank. She swears by simple, effective staples, including the La Roche-Posay Anthelios UVAir Daily Serum Sunscreen SPF 50, which she loves for being lightweight and hydrating. She also champions Vacation’s Classic Spray SPF 30 Sunscreen, which she finds easy to reapply and smells wonderfully vacation-like.
For makeup and skincare, she highlights products like L’Oréal’s True Match Nude Hyaluronic Tinted Serum, which delivers beautiful coverage while feeling like skincare, and Morphe’s multi-finish face trio, offering incredible texture versatility that rivals more expensive options. Even everyday necessities like Batiste Dry Shampoo are essential for quickly refreshing style without adding unwanted weight.
Beyond beauty, her recommendations extend to body care too. She loves combining Naturium’s The Glow All Out Body Bundle, which delivers deep hydration and a beautiful glow. Even simple products like Vanicream’s shampoo and conditioner are appreciated for being simple, gentle, and effective.
The philosophy is simple: don’t let the assumption that only expensive products work hold you back. When you shop the drugstore aisles, enter with a clear goal. Focus on your skin type, your hair needs, and the specific result you are aiming for. Experiment, look at the ingredients, and discover your own collection. You might be surprised at the amazing, high-quality finds waiting for you just beyond the checkout line.
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