Henkel Hair Sales gain 4.2% thanks to key acquisitions

Ava Taylor 08/07/2026

Henkel Drives Growth Across Hair Care Portfolio with Strategic Acquisitions

In the dynamic world of consumer goods, finding a growth engine that balances organic success with ambitious expansion is the key to long-term success. For Henkel, the hair care segment has proven to be an area ripe for strategic expansion, delivering solid results while simultaneously building an impressive portfolio of brands.

During the first half of 2026, Henkel’s Hair business achieved a healthy 4.2% organic sales growth. This performance wasn’t just a statistical footnote; it solidified hair care as a vital and thriving category within the wider Consumer Brands division, demonstrating the segment’s inherent potential for expansion.

This momentum was fueled by strong performance across both consumer and professional markets. Specific categories like Hair Colorants and Hair Styling led the charge on the consumer side, highlighting the market’s demand for accessible, high-quality solutions.

But Henkel’s strategy goes beyond organic growth; it involves smart moves to acquire and amplify its presence. To accelerate its expansion in the hair care space, the company recently completed significant acquisitions, including Not Your Mother’s and OLAPLEX.

The impact of these strategic additions has been substantial. The acquisition of OLAPLEX, for instance, instantly added approximately €370 million in annual sales to Henkel‘s portfolio. More importantly, this move dramatically strengthened Henkel’s standing in the premium and professional hair care arena.

With the addition of OLAPLEX, Henkel has firmly established itself as the global number two player in the professional hair business. This positions the company perfectly to capitalize on sophisticated demand for high-end, specialized products.

Looking ahead, the focus remains on maximizing the potential of these newly acquired assets. Henkel plans to drive further growth by leveraging cross-selling opportunities, expanding distribution through specialty retail outlets and salons, and pushing innovation in technology.

Ultimately, these actions confirm that hair care is more than just a product line for Henkel—it is a strategic pillar of the business. By successfully blending organic portfolio development with targeted acquisitions, the company is building an expansive footprint that reaches across mass market, premium, and professional segments, ready for continued growth.