Glamlite expands to body care with Pepsi collaboration

Glamlite is making waves in the beauty world, not just with stunning color cosmetics, but by diving headfirst into the realm of body care through an exciting new licensing partnership with Pepsi.

This collaboration marks a significant expansion for the independent brand, allowing it to introduce its very first body care collection alongside a coordinated range of color cosmetics, all inspired by the iconic Pepsi brand. It’s a strategic move that taps into major consumer recognition while carving out a fresh space in the beauty industry.

The foundation of this expanded portfolio is built on serious innovation. The body care line was the culmination of a rigorous five-year product development program, during which Glamlite meticulously crafted its inaugural skincare-inspired formulations. These products are packed with beloved ingredients like niacinamide, AHA complexes, and nourishing shea butter, blending high performance with luxurious texture.

The process behind the scents was equally intense. The team evaluated over 300 unique formulation samples and sifted through more than 3,000 fragrance variations before settling on scents inspired by Pepsi Wild Cherry and Pepsi Vanilla—a truly sweet nod to the collaboration.

This innovative approach highlights a broader trend: independent beauty brands are increasingly leveraging major consumer brand recognition and social commerce channels to diversify their offerings. By partnering with giants like Pepsi, Glamlite demonstrates how creative, independent entities can successfully enter adjacent markets beyond traditional color cosmetics.

The debut of this expanded collection is set for a high-energy launch via TikTok Live on July 31, 2026, promising fans early access before the wider public unveiling. This move perfectly encapsulates the evolving landscape where licensing and digital engagement drive beauty innovation into exciting new territories.

By Emma James