Gen Z Princesses Ditching Royal Looks for Modern Style
The Soft Revolution: How Future Royal Women Are Redefining Beauty
A fascinating shift is unfolding in the world of royalty. As the future of monarchies in countries like Norway, Belgium, Spain, and the Netherlands look to welcome new queens, they are signaling a deliberate move away from the heavily polished aesthetics of the past. The new generation of royals is embracing a beauty philosophy that is softer, more attainable, and undeniably self-assured.
Hair stylist Danielle Louise of Fresha notes that this emerging trend among the younger generation is reshaping royal beauty. “What’s interesting about this new generation of royals is that their beauty doesn’t feel particularly ‘royal’ in the traditional sense,” Louise observes. “The younger generation still looks polished, but it doesn’t necessarily look overly styled.”
This approach involves prioritizing enhancement over dominance. Instead of relying on heavy foundation or dramatic eyeliner, these future queens are focusing on enhancing their natural features. Louise suggests that the goal is to make polished beauty feel achievable again, moving toward a more relatable era of royal style.
This movement is evident in the distinct, yet equally modern, styles of the next generation. Crown Princess Ingrid Alexandra of Norway, for instance, exemplifies this softer approach. Her Scandi style is a testament to beauty that looks considered without looking overworked. She favors light makeup and soft, bouncy waves, demonstrating that healthy hair—with its shine, movement, and well-maintained ends—is often the most powerful styling tool.
Princess Leonor of Spain embraces change with a dynamic sense of style. At twenty, she frequently switches up her hairstyle, opting for soft curls or beachy waves rather than rigid blow-drys. Louise highlights how Leonor manages to look incredibly polished without the beauty becoming the main event. Her softer waves introduce movement and texture, offering a style that is not only elegant but also an inspiration for others.
Across the continent, other future queens are finding their own balance. Princess Elisabeth of Belgium, who is taking a gap year after graduating from Harvard, demonstrates how the traditional royal aesthetic can be beautifully updated. Her glossy hair and polished makeup reflect a renewed appreciation for beautifully maintained, classic styles, proving that a good blow-dry and healthy shine can look incredibly modern when the finish isn’t too stiff.
Meanwhile, Princess Catharina-Amalia of the Netherlands illustrates the flexibility of this new paradigm. While she enjoys high glamour at formal events, she often leans into minimal makeup and more casual styles. This signals that beauty for this generation is less about maintaining a single signature look and more about knowing precisely when to dial things up or down.
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