Chic people’s favorite makeup brand revealed

When it comes to makeup, the world of brands is vast, and finding the perfect fit can feel like a quest. As a beauty editor and makeup artist, I’ve learned that the ideal product isn’t just about high-end glamour; it’s about finding formulas that genuinely enhance your skin. While some brands offer striking, professional-grade staples—like Charlotte Tilbury, which I rely on for flawless foundations and setting powders when I’m in front of the camera—there’s another category that speaks directly to my everyday desire: the effortless, luminous glow.

Enter Summer Fridays. Founded by Marianna Hewitt and Lauren Ireland in 2018, this brand initially gained fame for its incredible skincare, including the beloved Jet Lag Mask. However, they have brilliantly expanded their line into makeup that perfectly aligns with their core philosophy: creating simple, hardworking, and deeply hydrating products that seamlessly fit into your daily routine. The result is a collection that is beautifully minimalist and chic, making it a go-to for anyone seeking a natural, radiant complexion.

The secret to the Summer Fridays magic lies in their focus on skin-loving ingredients. They prioritize hydration, meaning their formulas feel incredible on the skin, and they deliver a luminous finish without feeling heavy or masking your natural beauty. If you’re looking to achieve that coveted, healthy-looking glow, these are the formulas I wholeheartedly recommend to anyone wanting to embrace a natural makeup look.

Let’s dive into the must-have items that define the Summer Fridays experience:

For the perfect base, the Summer Fridays Sheer Skin Tint is a total game-changer. It’s a lightweight, hydrating formula that glides on effortlessly, providing a fresh, radiant finish. It doesn’t offer heavy coverage, but it masterfully evens out redness and adds an immediate, healthy radiance that always leaves people asking where you found your glow.

To bring in warmth and dimension, the Summer Fridays Bronzer Butter Balm is pure indulgence. This buttery formula melts into the skin, delivering a sun-kissed effect that looks naturally bronzed rather than overtly contoured. Infused with rich ingredients like shea and mango seed butter, it gives you warmth and a beautiful, sun-kissed finish that is perfect for an easy, no-fuss look.

Adding a touch of light, the Summer Fridays Illuminating Drops are pure magic. Unlike traditional shimmery highlighters, these drops deliver a delicate, lit-from-within radiance. They create a dewy, luminous finish that catches the light beautifully, offering a sophisticated glow without any harsh sparkle.

For a natural flush, the Summer Fridays Blush Butter Balm is equally divine. This cream blush delivers a dewy flush of color to the cheeks. I especially adore the Toasted Terracotta shade, which gives a warm, sun-kissed tone that makes you feel instantly radiant.

The lip experience is just as luxurious. The Summer Fridays Flushed Lip Stain offers a buildable tint with a precise felt-tip applicator, ensuring a natural-looking flush that doesn’t feel drying. Paired with the hydrating Lip Butter Balm, which boasts delightful flavors and intense hydration, you achieve a perfect, glossy, and soft look.

Ultimately, the beauty of the Summer Fridays collection is its commitment to quality and comfort. It proves that you don’t need a complicated routine to achieve stunning results. By focusing on hydrating, skin-loving formulas, these products allow your natural beauty to shine through, delivering a simple, effortless, and beautifully radiant experience every single day.

By Emma James